WHY MYSPACE FAILS TO INNOVATE?
Myspace was created in 2003 by co-founders Chris DeWolfe and Tom Anderson. It fast became one of the world’s top social networking sites boosted by its 2005 purchase by News Corp. It had reached more overall page views than Google and 22 million users in its first 3 years.
Myspace is an American social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. Myspace was the largest social networking site in the world from 2005 until 2008. It had a few years at the top of the internet before slowly going down and silent death in early 2008.
Myspace was basically like Facebook is today except graphically worse and generally older looking. It included a user profile page in which users could share information about themselves, images, and videos amongst their friends. The user could be contacted by friends via the profile page and also included the users’ favorite song. Users could access groups and forums as well as mail but a large portion of Myspace was dedicated to musicians and music eventually forming Myspace Music.
Myspace failed to innovate because of many reasons.
First of all, from my research and knowledge, Myspace failed to execute their product development because of their inability to innovate and evolve at a pace that they have to compete. Even though we know before this Myspace was a trigger amongst early social networking sites, setting their own benchmark for these sites. Unfortunately, Myspace became complacent, they think they were the top of the social networking sites and unstoppable even though Facebook was fast approaching. Facebook continued to grow fast while Myspace, which was created by people in the entertainment industry, just stopped growing. One of its largest issues was not allowed other developers onto the site and rather chose to do everything themselves. Facebook opened up their sites to other developers a year before Myspace did, making them become the first social networking.
Next, Myspace fell apart because of selfishness. We know that Myspace chose to do everything themselves and discourage other third parties to create apps on their site. Myspace held tight to the thought that it is ready to make its very own items for quite a while. This choice is one of the primary reasons that led to its downfall as Facebook opened its site to other developers in 2007. Other developers, for example, Zynga would proceed to make apps, for example, Farmville and Cityville which were big parts of Facebook’s prosperity while Myspace hardly work on themselves before emulating Facebook’s footsteps about a year later in the starting of its slide.
When many and many social networking sites started to show up in the long range informal communication, they had an advantages over Myspace being supported by endeavor cash to make and experiment. Myspace expected to drive income and the best way to do that was with promoting cash. By 2006 they previously had various adverts on the site after signing a $900 million deal with Google the quantity of advertisements on the site about multiplied. It had turned into a blemish contrasted with the cleaner Facebook design. Users were driven away from Myspace to a cleaner, more socially engaged Facebook.
Most social networking have issues with want to be superstars and Myspace was the same anyway it was one of the first. These “famous people” overflowed their records with meagerly clad pictures and non pg appraised things. This gave Myspace a terrible notoriety and was viewed as not very family cordial. Truth be told it got so terrible that an examination was propelled in 2006 about whether Myspace was presenting minors to erotic entertainment. The open started to see Myspace as the supposed “ghetto” of internet based life while Facebook was a “place of refuge.”
One of Myspace’s biggest features also played a part in its destruction. Myspace was a stage for small bands and indie musicians to get their name and music out into the world. These musicians shared their music to the majority of Myspace’s clients and prompted the arrangement of Myspace Music as a free name to sign talent. Anyway after a flood of groups, most users became tired of being reached by them through the site with one user being cited saying “Each time I signed on it was simply messages from bands I scarcely knew about.” She likewise later guaranteed that “Facebook enables you to really interface with actually individuals, as opposed to bands or famous people.” Myspace had put some distance between its users and had begun to pay for it as Facebook turned out to be very easy to use.
As a conclusion, Myspace had a decent run, however like whatever else, it’s time had arrived. Facebook right now commands the social networking scene, however who’s to state that won’t change in the following couple of years? The media social changes each day and it’s difficult to anticipate what we’ll like tomorrow. Goodness, and I did a little research. Myspace founder Tom Anderson isn’t living in his vehicle or being homeless. He’s alive and well and always traveling around the world with the little fortune he produced using Myspace. But remember, not all social medium stories have an upbeat closure. Watch out Mark Zuckerberg, you could be next!
