Reopening: Live Events & Festivals

The re-opening of the consumer economy in the physical world represents fresh new challenges for brands. Established patterns of how consumers move through the world as part of their daily routines have been up-ended by COVID-19. At the same time, new patterns are evolving from click-and-collect retail, to take-out-Wednesdays, to virtual events.

While the ways in which consumer brands connect with and service their customers are evolving, the one constant is the consumer. Deeply understanding consumer patterns pre-COVID, during lock-down, and now with re-opening, is critical for marketers to move with confidence. EQ Works offers marketers the ability to go back in time and understand real world patterns of their consumers, as well as how those patterns are evolving, to understand, predict, and influence consumer behaviour.

HOW EQ CAN HELP:

• Using our proprietary platform and location data-sets, go back in time and target people who attended any one of over 40,000* events throughout Canada over the past two years. No Pride Parade? No CNE? No Jazz Festival? No problem.
• Tie historical real-world behaviour to house-hold graphs offering deeper insight into consumer characteristics and propensities.
• Leverage pre-packaged audiences to target the 81% of adults* who skew highly towards visiting live events
• Visualize and learn more about these audience demographics and household locations to drive intelligent planning and omni channel activation (OOH, Print/Flyer, Digital and Social)