Reopening: Quick Service Restaurants
The re-opening of the consumer economy in the physical world represents fresh new challenges for brands. Established patterns of how consumers move through the world as part of their daily routines have been up-ended by COVID-19. At the same time, new patterns are evolving from click-and-collect retail, to take-out-Wednesdays, to virtual events.
While the ways in which consumer brands connect with and service their customers are evolving, the one constant is the consumer. Deeply understanding consumer patterns pre-COVID, during lock-down, and now with re-opening, is critical for marketers to move with confidence. EQ Works offers marketers the ability to go back in time and understand real world patterns of their consumers, as well as how those patterns are evolving, to understand, predict, and influence consumer behaviour.
HOW EQ CAN HELP:
- Win share: Consumers visit on average 4 quick serve restaurants a month. Based on visit history, EQ can determine the consumers most likely to be influenced to choose you for their next bite, and help you understand cross-visits with other QSRs to refine your approach.
- Deepen Loyalty: Nearly 1/3 of consumers visit the same QSR more than once a month. Our proprietary location data enables you to know and connect with your most loyal patrons.
- Focus your aperture: The pandemic has cut the average QSR trade area in half. Understanding these more fine-grain areas of interest through location-based house-hold graphs and purchase history/propensity (e.g. Mastercard), can turn a challenge into an opportunity for more precise consumer engagement.
- Cut through the noise: Our award-winning creative studio can quickly turn around creative as social distancing rules and phases are eased, providing consumers with all the information they need to feel comfortable visiting your location.
- Invest with confidence: EQ footfall attribution measurement will allow you to quickly pivot spend to your most effective tactics, providing you with flexibility and insight to move fast.
