The Power of Creative & Data: Better Together

Great creative is powered by data. Why? Because insight is key to relevance, curiosity, and recall.

Data driven creative can provide more relevant, stronger and resonating experiences with consumers overall, as they are more likely to engage with something that’s relevant to them and piques their interest. Data can power visuals efficiently and effectively by serving unique combinations of content based on each viewers individual preferences from a single ad. Live data feeds, dynamic content and custom engagements can promote immediate action through highlighting specific properties or origin/destination combinations, pricing, and availability by location.

“Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark will struggle to keep up. Instead of adding value, they end up just creating a busier, more confusing market. Finding these key points of connection requires you to get serious about data.” Source: Smart Insights, Jan 2018.

Combined with our award-winning data driven creative, EQ is able to effectively Understand them, Predict their patterns and Influence their buying decisions in real-time.

Download EQ’s official one pager here and learn More about EQ Works’ Marketing Solutions & Creative Studio by contacting us at sales@eqworks.com.