PetPal - Mobile App Design

PetPal is a one-station dog boarding app

00 Overview

We start our research from the central question:

Why is it very frustrated for the dog owners to find a dog boarding center?

What they care about when they try to find a dog boarding center ?

Problem Statement

Pet Owners might have encountered the following situation:

• Trying to search a suitable pet center for their lovely dog. They asked a lot of friends and searched from internet for a long time, anxious about how they could find a suitable place for their dogs in the peak time.
• Worrying about their dogs’ condition when they were away.
• With such complaints from the pet owners, we conclude that pet owners who had such bad searching experience might need a product to help them finding a suitable pet center efficiently. We want to build a powerful product to make users’ experience easier and less worried.

DISCOVERY

With the hypothesis above, we know it’s very important to dig into situation and find out the exact pain points and insights for the users before we make any design solutions. So we conducted the user research as summarized below.

Interview

We found that —

How they find a suitable pet center for their dogs?

Elements they concern most of pet center during the searching journey:

The staffs from pet center tell us:

They have busy season: spring breaks, summer vacations and holidays are the most busy time.

Affinity Diagram

User Pain Points & Insights

• It’s hard to find pet care in last minute,especially right before holidays.
• Insufficient and uncategorized pet center information online make it more time consuming to find the suitable pet care center.
• Pet owners care about word-of-mouth
• Pet owners need to find effective ways to communicate with their dogs while the dogs live in pet care center.

Persona

STORY BOARD

Scenario 1

Christmas is coming, Amy plans to go travel for 5 days. She tries to find a good pet care center for her dog.

Scenario 2

Ashley ‘s dog Ellie is very small, so she worried a lot how is her dog when Ellie in pet center

SUMMARY

• Make it very easy and quick for customers to make reservation and search suitable dog boarding center.
• Provide categorized and sufficient information for dog owners’ most care issues.
• Provide a convenient way to facilitate the communication between pet owners, pet center and their dogs.

UI Presentation