BMW: Summer On
These banners were built for our BMW dealers featuring a unique summer sales event. I used BMW photography for the design of this campaign. With our geo-target marketing, our technology at Pearl Technology Holdings allows us to target territories. These ads will be seen by consumers on several websites including CNN, Weather.com, and ESPN.
I love working with BMW CI because they have beautiful photography that is easy to work with. Good contrast, loads of negative space, clean renders, bright, eye catching colors. Check out some of the assets I used below.
With this series, I wanted to show my ability to follow brand identity guidelines. With this design, and with most luxury automotive brands — less is always more. Negative space is important.