Unleash Your Rebel

Erin Rosé Andersen
Jun 6, 2018 · 1 min read

This is a regional campaign we ran with BMW summer 2018. This campaign was eye catching, edgy and rebellious and I loved designing for BWM with a new voice.

The bright yellow gave BMW a look that we haven’t seen in past campaigns, but we kept the same, bold, clean look that they are so well known for.

Image for post
Image for post
Call to Action

In the below email offer, we feature an X2 model and offer the customer a $2,000 cash allowance. We display several dramatic angles of the X2, which speaks to the voice of the campaign. This unique content and verbiage with the simple layout and clean look work really nicely together for the brand.

Image for post
Image for post
Email Template Design (1 of 2)
Image for post
Image for post

erinroseandersen

Portfolio of Erin Rose | Dallas, TX

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store