This is a regional campaign we ran with BMW summer 2018. This campaign was eye catching, edgy and rebellious and I loved designing for BWM with a new voice.
The bright yellow gave BMW a look that we haven’t seen in past campaigns, but we kept the same, bold, clean look that they are so well known for.
In the below email offer, we feature an X2 model and offer the customer a $2,000 cash allowance. We display several dramatic angles of the X2, which speaks to the voice of the campaign. This unique content and verbiage with the simple layout and clean look work really nicely together for the brand.