This direct mail piece was designed for the eyes of many decision makers across the automotive industry. We needed to display a level of class, luxury, simplicity and technology.
The inspiration for this peice was bright, color blocking, and hard 45 degree angles like those of the bauhaus movement.
We wanted the invitation to be clean, professional and focus mainly on the video designed for the event.
Agency: Pearl Technology Holdings
Creative Director: T. Owens
Art Director: E. Andersen
Production Artist: A. Wojtaszek