Apr 17, 2020
HERE’S HOW YOU DO A REVOLUTION QUIETLY
Hey guys, this week was productive as always, the quarantine actually helps focus better and not spend time on commute (which is amazing). So we’ve been doing new features, enhancing previous ones and preparing for the launch of the Almighty Multiplayer. Good weekend everyone!
Here’s why this week was exciting
💎 EXCLUSIVE IN HOME FEED
The feature of showing exclusive content in home feed is developed. We’d like to remind you that this feature allows users to purchase exclusive content directly from the home feed and watch videos immediately. In the next release it will be available to some users who will be in the consequent test group.
🌄 ONBOARDING TEST RESULTS
The onboarding experiments have been completed on Android. The very first option has won — that’s where we tell users about the differences between the Gold and the game coin, show how to take challenges and in which case the challenge is considered completed. This option showed very good results, so it became available to all users.
🔐 UNLOCK THE APP
The team has finished working on the logic and design, the task will be transferred to the development very soon. We’d like to remind you that that the task is associated with testing the hypothesis that users will be involved in taking Challenges more actively, if the access to all screens except for the “Open Challenge” one will be restricted. We decided to change the name of the button on onboarding and notify about taking a Challenge to unlock other features.
🤳🏻UPSALE AFTER A CHALLENGE IS TAKEN 2.0
We conducted a test, where users were offered to purchase one of the options: views, votes, points or VIP status. The test showed that users are mostly interested in extra views, so we will work out the options of different views bundles.
What are we doing next?
🔜 iOS SIGN UP/SIGN IN
We begin to modify and enhance the UX of registration and authorization screens on iOS. It is important to us that users clearly understand what screen they are on and that the registration/entry screen is as fast and convenient as possible. We’ve already lost dozens of thousands of users from the beginning of the year due to these screens. It’s time to fix this and increase the registration rate up to 100%.
💥 CHALLENGE FROM DARE APP
We have formulated a hypothesis on how to increase the accept rate of challenges if a user will get a branded challenge from Dare App right after the registration process. We are starting to work out the logic and content of such challenges.
🆕 UPSALE IN HOME FEED
We are starting the task of placing additional offers in the home feed — so we expect to raise the awareness of users that it is possible to purchase a VIP status, Exclusive Challenges, Gold or Game Coins. We expect that increasing the frequency of seeing different offers in the home feed will allow users to understand what features they actually are missing out on faster.
🌠 MY CHALLENGES SCREEN
As part of the Multiplayer we plan to change the “My Challenge” screen. It is important for us that users will be able to immediately identify multiplayer challenges among others on that screen. In the near future the team will start working on the UX.
Current version: 4.8.9.5
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