How Retail Business Can Use Mobile Apps?
In this article, we’ll discuss a bit about how retail business can use mobile apps. Recently we’re seeing a perceptible increase in the mobile platforms, such as Android and iOS, popularity in general and mobile applications on these platforms, in particular. Properly planned mobile application with intelligent design has the widest possible use in business, specifically — in the retail sector.
The rapid mobile technology growth combined with the changes in the modern retailing trends has a serious impact on our buying habits. Regardless of whether we use them to compare the order prices of the different shops or searching other buyers reviews on the Internet — smartphones have a significant impact on our usual shopping views.
Modern buyers are the technically savvy and thrifty persons. When it comes to shopping, they expect the speed, ease and convenience, innovation and service excellence. If they don’t get the desired from one vendor then in just a few moments, they can find the required elsewhere. That’s why we provide our development team to develop a mobile app for retail.
Gradually, mobile apps replace the familiar browser to users. They already adopt a lot of features, to access which only just recently one had to open a browser and visit a specific site. More and more we turn to convenient and efficient applications that make our lives easier and not require too much effort to accomplish a specific task.
Helpful advanced technologies used in modern mobile apps
The most interesting technologies used in mobile applications:
· QR-codes;
The significant research in the field of mobile technology integration into a modern retail is the QR-codes — two-dimensional bar codes. Customers can scan the QR-code to view product price, information and benefit, discounts, interact with the brand or make a purchase.
· Geolocation;
Retailers are using this technology to pinpoint the location of customers to advertise new products and propose offers that are suitable for a specific customer’s purchase history.
· Beacons;
Beacon is a room positioning system based on the Bluetooth. It allows retailers to send push notifications to the customers’ smartphones (if they have the appropriate application).
