Template App vs. Custom App: What’s the Difference?


It doesn’t take much convincing anymore that businesses need mobile apps. Some business apps are designed to empower mobile workers to do their jobs, communicate with customers, and collaborate with other workers, partners, and vendors. Other business apps are customer-facing, that is, they allow customers to interact with, shop, and receive services from your company. When you’re preparing to launch a mobile app of any kind, you’ll be faced with a choice between templates or a custom app. Here are the differences and how you can decide.
What Template Apps Are
As the name implies, template apps are cookie-cutter type design frameworkswhich can be customized to some degree to produce an app with very little in the way of in-house development or design. Depending on the vendor, some template apps require little or no actual IT or development skills.
The Advantages and Disadvantages of Template Apps
The primary advantage of templates is that they allow you to get the app deployed very quickly. While cost is sometimes an important factor, development time and skills are usually the top motivation for choosing template apps. The low cost may mean less risk for the business initially, but it also means less flexibility and control over the app. Most businesses that go with a template app are surprised at how quickly they outgrow the hosting offered by the vendor and need more flexibility, scalability, data storage, and other features the vendor can’t offer — or can’t offer at a reasonable price.
Published by Erminesoft Team