Building a brand. The tech industry.
As the tech industry continues to revolutionize the world that we live in, the industry players need to stay rooted in the real-world human connections to reinforce the brand beyond the environment it resides in.
At Erretres, we have worked with a number of tech brands across the globe, and over the course of the journey of defining each brand, we have gained insightful perspectives about the industry, the audience, and the context that informed the brands that we have built. Below, we summarize our key learnings.
For a tech brands to develop that relatable and relevant identity, the following need to be considered:
Clarity.
In a crowded tech space, the brand’s value proposition needs to stand out and this can be ensured through clarity in design and messaging.
Personal touch.
To enable the audience to relate and identify the value of the services or product, brands should look to develop a personal tone to their communications and identity.
Beyond technology.
Technology has its influences beyond the tech space itself and brands need to keep in mind the touchpoints out in the real world itself.
Clarity that focuses on the essentials.
Apart from the increasingly competitive markets, tech companies face the challenges of having services or products that may not be easily understandable to everyone. Having a brand that conveys the company’s key value can help them navigate both these challenges.
EKO had an antiquated brand and needed to revamp their identity suited for modern challenges. We developed a brand that breathes and expresses their high quality sustainable energy products through clarity and a focus on simplicity of communication.
A personal touch to humanize the brand.
Digital products and services now live in the pockets of the people. Brands can leverage by incorporating a personal and even an informal tone (if it makes sense in the context) to bring itself closer to its audience.
For LimónClean, we developed a visual and verbal identity that speaks the language of their audience. For a service that needs to be used occasionally, this places the brand in their everyday life.
Beyond the technology itself, living in the real world.
Though the core functional aspects of tech companies live within a specific environment, its real world impacts shouldn’t be ignored so as to reinforce the impact of brands are making.
Our branding for LimónClean included the implementation of the brand beyond just digital and across various physical touchpoints such as retail stores, franchises, and tags.
For Viesgo, we built a more identifiable identity based on the core values of the company. This identity can live beyond just the energy environment and emphasize its connection with the public.
To find out more about these fashion branding projects, follow the links below:
EKO
A modern brand that conveys the brand’s core proposition and differentiation.
LimónClean
A refined identity that brings relevance and makes the brand relatable to its audience.
Viesgo
Building a brand in the energy sector that brings them closer to the people.
Erretres — The Strategic Design Company is a branding and digital consultancy providing business and strategic value for companies, brands and future-driven projects.
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