Future Talks. Alicia Chavero

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Erretres Insights
Published in
2 min readJan 24, 2020

Innovation

Future Talks is a curated video platform and series of events powered by EOL (erretresopenlab.com). Experts on Innovation, Entrepreneurship, Digital Transformation and Design share their vision on how the near future will be shaped in order to create the best way forward.

During this event, Alicia Chavero shared her knowledge around innovation and creativity basing on her experience working for companies such as Cepsa, Boeing, Microsoft, Ferrovial, Vodafone, BBVA, Axa, ING, Roche, Bankia, Self Bank, Grupo Verti, red.es, Grupo DÍA, Bankinter, Nestlé, or Mapfre.

Future Talks are produced in collaboration with Planner Media.

Alicia Chavero — EOL Future Talks

Alicia Chavero

Alicia is Founder and Innovation Director of The Crew Concept. Also, she’s and Advisory board member ate DESMA, the institute for the research of design management part of the European Commission. She combines her work with her role as professor at HCD, IE Business School, EOI, Universidad Politécnica de Madrid, h2i institute and ISDI. She has work on creativity and innovation projects for companies such as Cepsa, Boeing, Microsoft, Ferrovial, Vodafone, BBVA, Axa, ING, Roche, Bankia, Self Bank, Grupo Verti, red.es, Grupo DÍA, Bankinter, Nestlé, or Mapfre.

“When designing for the future, we are in fact, designing for the past. The future doesn’t exist; the only real time is the present”.

“Everything we design and everything we make has an impact. Every action leaves a mark; a consequence”.

Alicia Chavero — EOL Future Talks

“We don’t have the power to create necessities, but we are able to develop more sophisticated solutions in order to meet those needs”.

“Innovation is a conversational process to make desicions that enhance people’s lifes”.

Alicia Chavero — EOL Future Talks

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erretres.
Erretres Insights

Erretres — The Strategic Design Company @erretres_design