Cross-Platform Mobile App Development

Published in
4 min readOct 6, 2022



The term “cross-platform mobile app development” or “hybrid mobile app development” speaks for itself: this is an approach that allows developers to build a mobile solution that is simultaneously compatible with several operating systems and platforms (Android, iOS, Windows).

To code cross-platform software, developers use intermediate programming languages — HTML, JavaScript and CSS — not native to devices and OSs. Then, apps are packaged into native containers and integrated into platforms. React Native is a leading free, open-source cross-platform mobile development frameworks in current market.

React Native

React Native is one of the top cross-platform mobile development frameworks. It is based on React — a best-in-class JavaScript library for creating user interfaces — and targets mobile platforms.

The great thing about React Native is that you can use a universal JavaScript language as well as Java, Swift, or C — languages specific for native platforms to build cross-platform solutions. Thus, this framework can convert the source code into native elements, contributing to native user experience.

Web developers can easily use React Native to create mobile apps without obtaining new programming skills.

Why Startups Should Go for Cross-Platform App Development in 2022 Onwards

Over the years, cross-platform mobile development has earned a reputation for being one of the most popular software trends. Adopting the cross-platform development approach allow app companies to build apps for different platforms with a single codebase, saving time, money, and unnecessary effort. This means, by investing less, startups can get their dream app for multiple platforms. What more they could’ve asked for

The rapid development, turnaround time, and cost-effective quality make cross-platform development perfectly suitable for startups. Here, we have listed some reasons why your startup should choose the cross-platform development approach in 2021. Let’s have a look!

Ease of Use

A cross-platform approach is the smartest way if startups are looking to gain success in the marketing field with a cost-effective resourceful strategy. The apps developed with a cross-platform approach are easily updated, deliver excellent engagements, and drive at a higher speed to market it to clients. Skilled professionals leverage the latest cross-platform techniques and trends to ensure consistent strong performances on Android and iOS devices.

Wider Market and Audience

Cross-platform application development offers you an opportunity to reach a larger audience because cross-platform apps are compatible with multiple platforms and OS like Android, iOS, and even the web. Android and iOS jointly possess almost 99% of the global market share. That means, if you go with cross-platform development, your app will be on iOS and Android devices. By this, your startup business will surely have a wider market and audience reach.

Faster Time-to-Market

Cross-platform mobile apps work on the principle of ‘code once and run everywhere.’ Once the app is developed, the QA experts have to test one app instead of testing an app on two distinct platforms. When startups decide to go with cross-platform app development, this enables them to reduce the time it takes to market the app, ensuring faster development.

Target Multiple Platforms

As a startup, the best chance to achieve success is to hit every available target. By choosing cross-platform over native approach, you ensure to upload your app to numerous stores. This, in turn, assures that your app has more exposure and can reach many users. If your app is available on multiple platforms, the probability that the app will be downloaded more times increases, which helps you drive better ROI.

Reduced Development Time

Mobile app development is not a cakewalk; it requires focus, skill, and considerable time. However, startups want to produce a high-quality product in the shortest time possible. Consequently, adopting cross-platform is a win-win option for them as developers can easily create one app that runs flawlessly on all the platforms with the deployment of a single script.

Cost-Effective Development

Cost is a major concern for any startup. They surely have a limited budget and have to make the best of it. Building a native app is quite costly because startups need to hire two different developers who would make an app for iOS and Android separately.

However, cross-platform is a pretty cost-effective development approach that allows startups to spend only just once during the whole process. Once the app is developed, it can be ported to several platforms.

Closing Thought

Cross-platform application development has become an essential alternative to traditional, native development.

Cross-platform apps allow startups with opportunities to overcome some of the obstacles. Irrespective of the pros and cons of cross-platform app development, hybrid app development is anytime an invaluable investment for startups. If you’re a startup looking to develop an app, look no further than the cross-platform development approach.