How Marketing Has Changed in 10 Years
For the last couple of weeks, I have no doubt that you have come across the #10yearschallenge on social media. For sure… 2009 vs 2019.
People posting their from then-now photos, which actually led to how the world has changed over the past 10 years …
Well, not everyone is curious about how Marketing has changed in 10 years…
Over the past 10 years, technology has evolved rapidly as well as Marketing. We have adapted to the online world to watch, listen, buy or just get connected with people. In the business industry, by being present online is the first step to let customers know about what we do, build trust and brand awareness as well as loyalty among the community.
Here are some highlights of Marketing changed in 10 years
- Social Media — Game Changer 🤟
Over the past years, businesses were quick to realize how social media could play an important role to raise brand awareness and revenue. With more and more people joining social media and its booming is not likely to end in the coming years, where businesses are taking more advantage in order to survive.
- Visual communication than Verbal 👀
The best way to put the concept into consumers’ minds is not verbal at all. It is visual. As humans are biologically responsive to visual stimuli than verbal ones.
For Instance, all beer lovers should know Heineken has been the #1 imported beer in America for years before Corona arrives with its lime. Today, Corona Extra beats the American market and became the top-selling beer. Well, that is the power of visual. (Visual creates emotional appeal for consumers)
- Smartphones 📱
Oh dear… Where would we be without smartphones in today’s world???
These new devices have been booming for the past decade and so does marketing departments are still catching up. Today, smartphones have overtaken personal computer where the world has moved online and into our pocket. There are even advertisement tools for marketers to use right from their smartphones. It makes our life much easier. But where do we go from here? Is everything will be digital? What will replace the smartphone in the next decades? 🤔
- A dramatic increase in Marketing cost 🤑
Over the past decade, technology has evolved dramatically whereas businesses had to put larger budgets in place to stay ahead of their competitors. As there are enormous opportunities to engage with customers, but this cost a lot of money for strategy as well as to hire knowledgeable people to take control of the digital aspect of the business
Let me know how Marketing has changed in 10 years
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