How to Build a Writing Portfolio

How to create a writing portfolio that will attract new clients

Casey Botticello
Escaping The 9 to 5
13 min readJun 21, 2021

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Source: Blogging Guide

A solid writing portfolio is critical for anyone wanting to find success in the ever changing world of writing and publishing.

Presenting the best of your writing to potential clients with an attractive, professional portfolio will allow you to achieve your objectives, such as:

  • Landing a job — You’ll send your portfolio to potential employers or clients, showing off your writing chops without being pretentious
  • Selling your work — You’ve written pieces ready to sell to the right publication, making them available to the right client is key
  • Increasing your visibility — You’re creating a space where clients can find you and hire you to write for them

But gone are the days of passing out printed writing samples bound in neat folders. Like everything else, portfolios have gone digital, and while creating an online writing portfolio might sound intimidating, it’s easier than ever.

Your online writing portfolio will serve as a hub where potential clients can easily find the best samples of your writing in one clear, attractive, accessible place.

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Casey Botticello
Escaping The 9 to 5

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com