Redefined Ritual by Teabox

Teabox is an Indian tea brand that aspires to redefine the tea ritual. It has steeped in a legacy that’s centuries-old by offering fresh tea from the gardens of Darjeeling and Assam, with the Himalayas looming as a backdrop. It has sought to connect to a world of senses; flavours both exotic and familiar by offering a retreat from an increasingly turbulent world.

Basic Exterior, Earthy Interior

The colour palette plays around whites, blacks, and greys on the outside where the illustration celebrates the spirit of women tea pluckers. Whereas, on the inside, the earthy tones play with the very roots of the tea. The unboxing not just appeals to the eyes but also has a profound impact on the other senses with its intense aroma.

Simple Aesthetics, Elaborate Illustration

The beautiful illustrations on the covers represent the rituals attached to tea and its cultivation. Here, it denotes the essence of seasons, featuring teas picked from all the seasons of the year. The product is enclosed in elegant golden tin caddies which again adds up to the culture.

Takeaway

Just like Teabox, you can unfold your brand’s story in front of your customers through simple illustrations. There is a certain depth to what you believe in as a brand and what you want to deliver apart from your products. A great unboxing experience emerges from such stories.