HubSpot Website Design : Errors You Should Avoid When Creating Your site
With the increasing interest over time in the HubSpot Content Optimization System (COS), more and more companies have already decided to move their website efforts (and inbound marketing activities) to one single platform. While a transition to HubSpot COS can be relatively easy, Simple and visual to all, there are certain mistakes you can avoid.
Strategic Design is the fusion of your organizational goals with every aspect of your design process. You aren’t simply designing a user interface that looks good and is usable and accessible. You’re designing an interface that will help you accomplish your organization’s objectives.
- Implementing Perfect Strategic Design in HubSpot Website Development.
There are companies that hope that HubSpot brings value to the table without putting the hard work. You must have a clearly defined strategy so that your website can book tours. Some simple questions to think about, but crucial to succeed in the digital landscape:
· What is the overall goal of your website? What is your goal for each page of your website? Make them SMART.
· Who are you targeting? Why would this person spend valuable time on your website?
· What does your site look like today and what does it look like in 3, 6 and 12 months?
· What are your target keywords? What long-tail keywords are you targeting?
What are the goals you want to achieve with your website, who are your buyers, how will you create content and distribute that content?
2. To Know When It’s Time to Revisit Your Buyer Personas.
There is a lot of information out there, and each of your buyers has a specific problem to solve or a challenge to overcome. Therefore, it is important that your pages on your website resonate with your buyer. If you are an insurance company and one of your buyers is a young family with children and the other a couple of retirees, you need to make sure that the content is suitable for each person.
To overcome this challenge, it might be an idea to create two distinct pages, each focusing individually on one of these characters. You can also consider defining sections in the page, for each person of the buyer. In the end, all that matters is the configuration of your pages.
3. When is Content Marketing Just Content For the Sake of It.
Yes, inbound marketing is all about content creation. But you have to take in mind that it’s about the creation of relevant content. Avoid creating content just to have it on your website without thinking about the purpose of the content (the WHY). Create content that is relevant, brings value, that is unique and provided in a timely matter. You might even want to consider updating your existing content to make sure it’s up-to-date, and thus relevant, again.
If you want to take your content creation to the next level, read more about awareness, consideration and decision stages content. And it’s proven that Google recognizes and rewards websites that have valuable, unique content.
4. Formatting your pages wrong (headers, title, and page numbers).
Do not overload visitors to your website with incorrectly formatted pages. Be consistent in typography, font size and color usage. Create a white space to improve readability and add visual elements such as photos and videos to make your website more dynamic. Make your website live with animations, but also, be careful with a series of animations that you use, to avoid overwhelming situations.
5. Optimize Your Mobile Experience.
Ah, a frequently monitored error is a website that was created for a visitor from a single device: the office. In a world where technology is evolving so rapidly, you have to make sure that it is designed for the mobile user (think first on the mobile). Facilitate the user to digest the information on your website. Overcome information overload, especially when you look at the amount of text on your website. Try to keep it as easy to understand as possible and make sure to keep your goals for each page in mind.
Moreover, Google likes your site when it is mobile, and it will reward you for it. Make your website compatible with mobile devices by activating AMP on your HubSpot portal. Check it here.
6. Must Know Images and Videos Optimization.
Your website has been launched, congratulations! Give it some love now, by sharing it. Share your website on Facebook, Whatsapp, or whatever other channels like Youtube out there where your buyer personas are active. Write an announcement to share with your contacts through email. 30 days have passed by, and you have seen a positive impact on the visitors to your website. You’ve also noticed some new leads coming in. One of the most important things to do on a regular basis is to analyse the results coming from your website, and then: start improving it. Run surveys with tools like hotjar.com, hold a/b test to see what works best, and decide upon actions to take to improve your website. Improvements could be as simple as:
· Adding new photos/videos
· Improving the content of the copy on your pages
· Optimizing the SEO titles and meta descriptions of your pages
· Changing the text on the call-to-action
· A/B test the colors of your call-to-actions
You can also ask your clients about their opinion: are they able to find the information on your website? How can their experiences be improved? What was “missing” when visiting your website?
7. Call-to-Action Getting Real Results for Marketers
Finally, you want to make sure to add actions to your pages aligned with your goals. It is strongly suggested to think about the purpose of these calls for actions and to bring a coherent message. As long as there is consistency, it will be easy for the visitor to understand the steps to be taken. Avoid possible confusion for your visitor by implementing too many different types of calls to action. In particular, avoid creating a call to action with a different message.
HubSpot’s marketing, sales and website platform, as well as inbound marketing methodology, can help you achieve your business goals. Just do not forget the basics when creating your website in HubSpot. Develop a strategy for your website, just like you would develop a strategy for your marketing activities. Think about the experience your buyers will have. Facilitate the digestion of information on your website and remember that they are very mobile!
Get in touch for a free consultation for your website today! We are a custom web development and website design company offering web-based solutions in India, USA, UK and Canada.