Top 10 UI/UX Mistakes to Avoid While Designing a Mobile App

“Creativity allows you to make mistakes, design is knowing which one to keep.” — Scott Adams

We normally define a successful product, as a combo of:

  1. Awesome Design
  2. Killer Content
  3. Powerful Features

What is an “awesome design?”

Fashion events are always ogle-pleasing. Designer dresses with that classy make-up and hair styles catch hold the viewers attention throughout. But have you ever calculated the effort they need to get themselves on that jaw-dropping level?

Similarly, an “awesome design” comprises loads of factor behind the scenes. They are listed as below:

  1. Research on various design trends
  2. Various design tools that are trending in the market
  3. Avant-garde thoughts
  4. Loads of efforts by the Team
  5. Coopetition qualities in Team

Few stats about designs that you shouldn’t ignore:

  1. If your website design and content fails to woo your visitors, then 38% of your visitors would prefer to leave.
  2. In this fast pacing digital world, people want results in milliseconds. Therefore 47% of visitors expect the loading time of a website as minimum as possible.
  3. The most important aspect is the user-experience and thus 95% visitors agree on this.
  4. Since, design is something that compliments your website, degrading the quality of design boosts fall in trust rates. 94% of people have proved this.

With UX, people into mobile application development misunderstands about its place into visual design and interface. It has its roots into testing and research.

The mistakes that are commonly made are:

  1. Entire responsibility on one shoulder
  2. Considered only as a first initial step
  3. Not established a connection with your users
  4. Not wearing a user side cap
  5. Messed Up Layout
  6. Navigation difficult to grasp
  7. All-inclusive Imagery
  8. Unnecessary CTAs
  9. Slow page loading speed
  10. Loaded with text

Let us dive in details about these mistakes.

[Image Source: https://www.nanseirakuen.com/en/blog/miyakojima/blog_best-okinawa-diving-spots_17re.html]

1. Entire responsibility on one shoulder:

Assumption:

Mobile App design is the whole and sole responsibility of the designer i.e. an individual person.

Desirable:

User experience should be the responsibility of the entire team.

Result:

  1. Common product goal is collectively achieved.
  2. Expertise and experience from everyone results a quality output.

2. Considered only as a first initial step:

Assumption:

Before the development team takes up the charge of developing the app, the designer designs the UX/UI as per the requirements of the clients/users they had analyzed.

Desirable:

The core users should be a part of this process. This iterative loop shouldn’t terminate unless the entire process of developing an app is completed.

Result:

  1. Involving users till end will bring more flexibility to your app.
  2. Your designs may vary in every step of development. Therefore the changes should be as per the users as they will be the ultimate source of our business profits.
  3. Your app will be more client/user centric with this process.
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3. Not establishing a connection with your users:

Assumption:

Few attractive designs and handful of good playful tactics will connect the users.

Desirable:

Companies can’t connect to users if they aren’t providing services as per their principles. Products which define a real life situation relates very well with the users. The important factor is how a meaning is added from user point of view to your product.

Result:

  1. An app with meaning enable users to get back to your app.

4. Not wearing a user side cap:

Current Scenario:

The design is considered as per the preferences by the designer. They prefer to separate their preferences from user’s preferences.

Desirable:

Design should be as per the user requirements and needs. Therefore it should be practiced throughout the entire development process so that it is not tailored fit as per the designers needs and requirements.

Result:

  1. Better user engagement since it is as per the core set of users.

5. Messed up Layout:

Assumption:

A creative mess for designers can be their innovation in design but can’t be an art for the customer.

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