EFF Wins Battle Against Clicks & TRESemmé Withdrawn From SA Retailers

Kyle Forrest
Essential Millennial
2 min readSep 11, 2020

The EFF won their battle against Clicks over the controversial TRESemmé adverts, following the negotiations between the party, Clicks and Unilever yesterday. TRESemmé products have been withdrawn from all for 10 days, while Clicks have agreed to set up a scholarship for five black females to pursue a career in pharmaceuticals.

“Clicks expresses its remorse to all South Africans, black women in particular, for the racist TRESemmé advert it published on its websites,” the EFF said in the statement.

EFF delegation led by Commander-in-Chief @Julius_S_Malema with the delegation from @Clicks_SA. pic.twitter.com/BNolmi9A4n

- Economic Freedom Fighters (@EFFSouthAfrica) September 10, 2020

The EFF said it had insisted during the “constructive and robust” discussion that an apology alone was not enough. “The EFF made it clear that the days of apologies and sorry are over — and that there must be consequences for racism.”

According to , the EFF said that Clicks had agreed that:

  • Clicks would withdraw all TRESemmé products from all its stores and replace them with locally produced products;
  • Clicks would donate a minimum of 50,000 sanitary towels, 50,000 sanitisers and masks to rural and informal settlements identified by the EFF;
  • Clicks would award scholarships to five students to pursue pharmaceutical studies in the next academic year — all five students must be black, rural, African females, and orphaned by HIV/Aids; and
  • the EFF would in turn work with law-enforcement agencies to ensure that provocateurs involved in the vandalism of Clicks stores were brought to book.

Joint Statement of the EFF And Clicks On The Racist Image Published By Clicks On Its Website pic.twitter.com/zD0sLSO5gF

- Economic Freedom Fighters (@EFFSouthAfrica) September 10, 2020

In a separate meeting, with Unilever, the company that supplies retailers around the company with TRESemmé products, an agreement was reached for Unilever to remove all TRESemmé products from South African stores for a period of 10 days and donate at least 10,000 sanitary pads to informal settlements in the country.

Makro SA has removed Tresemme from sale at all stores.

- Makro South Africa (@Makro_SA) September 10, 2020

@Shoprite_SA @Clicks_SA @PicknPay @Makro_SA
Have taken
#TRESemme products off their shelves

- Mahlodi (@mahlodi_mamushi) September 10, 2020

Originally published at https://essentialmillennial.com on September 11, 2020.

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