Sending direct mail campaigns can be easy with more data
A generalized campaign is a poor campaign. If the goal of your piece is to entice your audience, of course you want to include relevant info they find either relevant or valuable.
There are some concrete data points for every household and consumer that can help you target your audience successfully.
Solution: Extend your basic mailing list with every possible detail about a given home. Input your mailing list into the Estated Data API and get access to the additional information you need to segment and customize your marketing.
Benefits:
- Customize campaigns to a granular level
- Gain new insights on your target segments
- Increase conversions by creating real value for your prospects
More data = more clarity
Large scale accumulations of personal data have made it possible to produce targeted digital marketing campaigns.
If you’re a marketer, you have probably used address list-building services in the past to provide hundreds or thousands of leads at a time to your sales reps. These solutions serve their purpose but can be built on with advanced segmentation.
Do you find yourself lacking personal details needed to segment your campaigns better?
In a perfect world: you know exactly who and where you need to target to meet your campaign goals.
We have all of the geographic, demographic, and household-specific data you need to segment your prospects and customize your campaigns. Once you take advantage of our detailed property and household data, you will undoubtedly see your campaign conversions improve and your direct mail expenditure decrease.
Customizing your direct mail campaigns with Estated Data
To customize your direct mail with Estated, you simply need to input your address list into our API and it will append your entire data set with a rich array of new data based on your needs. You can now target and customize your offering based on granular details about the person you trying to reach, improving the chance they choose to respond.
Depending on your offering, you might be interested in the square footage or bed/bath count, or maybe the roof and wall construction type, or even the heating or A/C used inside. You might even want to know the valuation, current mortgage status, or how long the individual has owned the home to decide which products you want to offer them.
New data points
Take a look at some of the data you can now get access to. There’s something for everybody.
Conclusion
We want to help you identify the specific traits belonging to consumers to market your products.
Estated Data makes it possible to segment your prospects to a surprisingly detailed level. Combine all of the key variables that define your target segments and send them custom campaigns which will resonate with their needs.
If you think this is something that can work for your business, find out more on our website.
