What do home buyers expect from property listings in 2018?
With competitive listing sites popping up to meet demand in every niche imaginable, standing out among the crowd of listing sites is proving to be an increasingly important exercise in differentiation. The standard MLS data is good enough to cover the basic, concrete details of a listing, but buyers want to know more prior to contacting an agent.
Solution: Using a 3rd party data source to fill in additional details will give your real estate team’s listing page a differentiating factor by providing property and area data which cannot be found on competitor listings or on MLS.
Benefits:
- Gain new insights on your subject properties and local market
- Make your listing page the go-to information source for your market by providing additional data to your customers not found elsewhere
- Improve agent and client decision-making by accessing more information than ever before
Differentiating your listing site
The last couple of years have shown a resounding change in the way for sale and for rent homes have been showcased online. One of the most important factors to help differentiate your listings is to specialize your brand for the market you serve. The goal is to become an essential client resource for the prospective home buyer in your area.
Adding value for your users
Brands who go above and beyond the standard resource provisions will be seen as authorities in their designated market and by their local customer base. Every listing provider will interpret this differently because effective positioning will look differently in different markets with unique target clients. However, offering any sort of value-add tool, content, or additional data will positively benefit your site’s effectiveness to your target client. Mortgage calculators, home valuations, custom alerts, and community info are some examples of content and tools which can increase site visitor retention and result in more clients.
Offer standout data features
Providing additional data on individual properties is another way to stand out as a market leader in your niche market. This can be done by supplementing the MLS data on any given property with a 3rd party data source. Estated offers an array of property and area data which complements and goes beyond the standard MLS data offerings. These additional data points can provide insights into the property for you and your clients to make better purchase and sale decisions.
Conclusion
If you want your listing site to be a go-to resource for your market, you’re going to need to step it up to meet demand. Add novel insights about the subject property, the neighborhood, and the market. If you want to learn how to do this using Estated, come take a look.
