Bday Campaign Creative
Published in
2 min readJun 1, 2019
2019, Lazada Birthday Campaign, Singapore&China.
Visual Director : Estella | Designer :Zi jing Wang,Nancy Liu, Ella Yao, Shiny Jiang,Amber Xu, Pingping Deng.
Birthday Party Campaign Visual
Premium / Minimalistic / Modern & Trendy
1.SEA consumers are attracted to topics of interests, any information conveyed should be clear, concise and straightforward. Prefer visual style more flat, concise and prominent.
2.Having actual SKUs would appear more intuitive and attractive.
3.Majority of the consumers are females and they have stronger purchasing power, therefore they are our target audience.
Purple and red were the chosen main colors as these colors create a vibrant and lively atmosphere, adding on to the celebratory theme.
