Lazada UI Upgrade
Lazada is a E-commerce online platform serving 6 countries (Indonesia, Malaysia, the Philippines,Singapore,Vietnam and Thailand), and which focuses on bringing a fast, secure and delighting shopping experience to SEA consumers.
So grad to have the chance to conduct visual directions and create for multi-cultural and inclusive UI solutions.
Modern,Energetic,Organized
To get Southeast Asian youth (especially aged between 18–28 year old) to choose LAZADA as the destination for shopping by enabling them to fulfill their shopping desires and get inspired in life.We define the look& feel more modern, energetic and organized.
Young,Energetic,Flat Color
Illustration Identity
Emotional Design
Simple & Elegant Icon Style
93% new users & 82% active users are using android platform.We design system UI component based on android material design language, to provide native and seamless platform user experience.
Visual framework needs to be more inclusive, consider all kinds of material quality standard.
