Nearly 800 competitors from 16 countries in 188 teams visited 19 saunas around one Estonian town on Saturday for the European Sauna Marathon 2019.
It was the biggest and craziest competition in its 10 year history, as well as the most high tech.
Registration began at 9am with queues stretching down the snow-covered street until noon in Estonia’s winter capital of Otepää. Once inside, each team was given a wrist band with a tracking chip and instructions to download a mobile app with a map of saunas across the area that they had to visit.
“Who is the most experienced person in your team with saunas?” asked one of the organisers sat behind a desk. My team mates pointed to me so she strapped a tracking chip around my wrist. “OK,” she smiled. “So you can keep on going if the others pass out.”
Competitors must spend three minutes in each leiliruum (hot room) and each tünnisaun (wood-fired hot tub), and nominate at least one team member to jump in each ice hole — and should try to remember to check in and out using their new wristbands unless they want to do half the course again.
The race began in the centre of town at noon with teams setting off in five minute intervals wearing a wide range of outfits as bizarre as the competition itself.
The first saunas on the list were portable ones arranged in the town centre especially for the occasion.
Even a group of fire fighters from Karksi-Nuia, a small town near the Latvian border, had turned up with a disaster relief sauna tent and a plunge pool filled with ice cold water. After climbing out, the fire fighters then doused the shivering competitors with warm-ish water from their hoses.
The final stop in the town centre was at the local pub, which had a sauna behind the bar and live folk music on stage to keep competitors dancing while waiting their turn to sweat it out. Not everyone was there for the sauna marathon though. Some were simply enjoying lunch as usual, seemingly oblivious to the half naked revelers running around them.
After that, competitors jumped into their cars — without time to get dressed — and sped off to find the saunas across the countryside.
To be honest, the competition doesn’t require a great deal of athletic ability. Just orienteering and winter driving skills, the ability to briefly endure fairly extreme temperatures, and — perhaps most importantly — the ability not to take yourself too seriously along the way.
Even some of the cars were also dressed for the occasion.
“I always thought people were running because it was a race,” explained my team mate Adriano D’Ambrosio while recalling photos of previous sauna marathons that he studied in preparation. “But I now realise that we have to run just because we are so very cold!”
The sauna marathon always takes place in the first weekend of February because that’s typically the coldest weekend of the year. Sauna owners not only have to keep their fires burning, but also ensure their ice holes don’t freeze over.
The winners are selected randomly from among the teams that complete the course and are given a hot tub among their prizes.
That might not sound particularly fair, but it’s a reminder not to take the competition too seriously (or break the speed limit by trying to reach the finish first). This year’s winner was team ‘Selfie’, if you happen to be interested.
The participants also have to rate the saunas in their app along the way — and this is where the real competition takes place.
This year’s favourite sauna among participants was ‘Mägestiku forell’, which received a prestigious plaque that they will be able to nail above their sauna door.
At this point in the article, I should probably tell you a bit more about this top rated sauna after gleaning some information from their website. However, their website is so light on details that it took some time to even figure out which one it was.
After debating with my team mates afterwards, we eventually figured out that Mägestiku forell was the oval shaped sauna next to a bar serving delicious home-smoked food. This kind of bribery is perfectly within the rules (and spirit) of the competition.
The fact that Otepää’s (currently) number one rated sauna has no fancy website or much marketing to date is part of the reason for why the sauna marathon exists.
More than a decade ago, a local spa director named Indrek Vähi came up with the idea of a sauna orienteering game for the town’s winter festival. He wanted to involve not only his own luxurious Pühajärve Spa & Holiday Resort, but all kinds of different saunas because he recognised that they had a shared interest in bringing the community together and promoting the area’s sauna culture.
Estonia has a rich sauna culture that is older than records can recall, but it’s still not always very accessible to people visiting the country — 75% of whom never even leave Tallinn. The weirdest and most wonderful Estonian saunas are often difficult to find or located inside people’s homes — where invites can take a while.
The first competition was such a success though that Sirje Ginter from the Otepää Cultural Centre, which is part of the local municipality, took over the organisation the following year and renamed the competition — rather ambitiously — as the ‘European Sauna Marathon’. Unlike other competitions (since banned) that encourage participants to stay in the sauna for an unhealthy amount of time (which is totally stupid and against the point of a sauna), this competition aims to let participants make friends and see as many saunas as possible so that they can come back and enjoy them properly at their own leisure.
Vähi has sadly since passed away, yet his legacy has lived on beyond all expectations.
This year’s competitors came from the USA, Mexico, Ecuador, the UK, Germany, Italy, Greece, Norway, Finland, Russia, Latvia, Lithuania, Poland, Hungary, Japan, New Zealand and, of course, Estonia.
Some of the international guests live in Estonia already, but many travelled here just to take part.
The competition also attracted the international media, including the BBC and Reuters which both sent film crews to cover the event. You can watch one of their videos here:
Daredevils brave the cold in Estonia's sauna marathon
Teams of contestants from all over the world race against each other to complete sauna sessions in Otepaa, Estonia.
Team USA was comprised of a group of American women now living in Estonia to teach English, including Anna Blue from Washington DC who is also here to study the e-Residency programme. She heard about the competition through our previous Estonian World article, which she then read in a Facebook group for e-residents of Estonia. Anna then rounded up her team, which included Alisa Redding from Texas.
“We agreed almost immediately because it sounded like a great opportunity to see the Estonian countryside and experience something truly Estonian,” said Redding. “It was much more fun than we expected and even though we didn’t make it to all the saunas, we loved the sense of friendship that we quickly developed with the other competing teams.”
This warm sense of friendship was a feeling echoed by many who took part.
Estonians are often regarded as quiet and reserved towards strangers for most of their day, yet the sauna is where they open up and speak more loudly about any issues on their mind. It’s the opposite to some countries where saunas have a library-like atmosphere and talking there will result in ice cold stares from fellow bathers.
The sauna marathon brings that openness to a new level as the hundreds of competitors soon starting making friends among each other, as Vähi originally envisioned.
Towards the end, the fact that it was even a competition started to get forgotten as participants spent ever more leisurely time enjoying themselves at each sauna.
As for me, I was competing with ‘Team Japan’, which actually had just one Japanese member — Yushi Nakashima — while the rest of us wore traditional sumo-style Japanese underwear called fundoshi as part of a questionable attempt to fit in with him.
“It’s Yushi, like ‘sushi’,” our team captain said to introduce himself to fellow competitors while keeping them entertained inside each leiliruum along the way.
We arrived at one sauna that had no bucket for throwing hot water on the stones so our fellow competitors were hopelessly trying to carry water from a nearby tap using just their hands.
“Let me try,” said Yushi. He stuck his hand under the tap to channel the water pressure into a spray, which then shot across the room in an arc and landed perfectly on the stones before sizzling away and filling the room with glorious leil (sauna steam).
“And that’s why Japan is such an advanced country,” one of the participants perched on a bench exclaimed in awe.
At the final sauna, we unsportingly decided to make full use of the facilities and so enjoyed a long warm shower before changing and returning to the finish line a few hours after the cut off time, although just in time to arrive refreshed for the after party.
Gita has since passed the batton for organising the sauna marathon to Jorma Riivald who has continued the excellent work growing the competition, along with the munipality’s hard working culture specialist, Merle Soonberg. In my opinion, they and their city are the real winners.
The popularity of the event poses interesting challenges for them. Tickets for this year’s competition sold out at record speed, but they are keen to preserve the quality of the competition for future participants rather than let it grow to ever bigger numbers.
There are interesting developments on the other side of the Estonian world, however.
Ingrid Sootla from the Chicago Estonian House has revealed that they are now planning their first ‘American Sauna Marathon’ next year in 2020. They hope it will bring together the Estonian community in America and help them connect with other friends of Estonia and fans of saunas, even inviting e-residents to take part.
“Saunas are a very important part of Estonian culture,” explained Sootla. “So it is very important to us to be able to pass that along to the next generation growing up outside Estonia.”
Watch this space.
Most of these great photos were taken by Tartu-based photographer, Adam Illingworth.
Huge thanks also to Otepää’s municipal communications manager, Monika Otrokova, with whom I share a birthday — which happens to be the same day as the sauna marathon!
About ‘Estonian Saunas’
Thanks for reading. The Estonian Saunas blog is run by Anni and Adam, explorers and exporters of Estonian saunas.
Anni is a green building specialist who grew up here in Estonia immersed in sauna culture, while Adam is a väliseestlane (‘foreign Estonian’) whose family were exiled to the UK during Soviet times but he has now returned and is still trying to understand the sauna — and everything else about his Estonian heritage.
Together, we love finding weird and wonderful saunas all over Estonia and telling the world about them. Check out our plan to make 100 Estonian saunas more famous around the world.
We also offer two saunas in Tallinn that you can visit. Both are based on the best of Estonian design and technology, although in very different ways. The first is our smoke sauna, Rangi saun, which combines an ancient sauna heating technique with a contemporary Estonian design. The second is our WiFi-controlled e-sauna, Tondi Saun, which is part of our apartment that you can book through Airbnb.
In addition to reading our blog, you can follow Estonian Saunas on Instagram, Facebook, YouTube and Twitter. There’s also a Facebook group for fans of Estonian saunas where you can share advice and stories.
Finally, you can email us at email@example.com.