10 eCommerce Mistakes in Website Designing
Mastering varied customer preferences and serving them the way they like is almost impossible! Getting into each and every customer’s shoes and creating a seamless online shopping experience for them is what all eCommerce stores are struggling for. Not only website visitors but now there are intuitive and smart search engines that we need to cope with. Let’s get started with top eCommerce website design mistakes that might turn your sales down if not handled with care!
eCommerce Mistakes in Website Designing
1. No Favicon
Creating an identity that stands out is vital when you’re competing in this digital age! Shoppers are smart enough to compare on various eCommerce platforms before making a purchase decision.
2. Using Website Carousels
Carousel ads are making a mark on social platforms. Facebook, Instagram, even LinkedIn offers this marketing functionality to users. But the catch here is that they are ‘Ads’. When placed on an eCommerce store’s home page, carousels are not appreciated, especially the auto changing carousel banners.
3. No Custom 404s
eCommerce sites are always updating, and with every new product addition, offer applied, content altered or product removed, there are chances of your online store generating 404 pages. Search engines will display a standard 404 message whenever a user will click onto such URLs, but have you thought of the amount of difference that a custom 404 page could make rather than just a dull, boring ‘Page Not Found’ message? Continue Reading…
Originally published at https://www.qeretail.com on October 30, 2019.
