10 tips for mastering e-commerce conversion rate optimization
According to a recent study by the marketing research group, the conversion rate for an eCommerce store is about 1.4 percent. It is also noted that the percent rate is 5 percent for the top notch performer. The ratio of customer retention for the online store is assumed to be 1 out of 100 visits.
Do you desire to be better than the rest and want to stand out of the crowd?? If yes, then you need to make sure that the eCommerce conversions are more than the mentioned percentage.
Fortunately or unfortunately, most of the online store suffers from the issues which can be easily fixed.
Down there are a few points that can be considered while fixing the most common problems regarding, the increase conversion rate.
- Add multiple payment gateway for ease
We all know that all the payment gateways are not available in different countries. So, adding multiple payment gateways can make the payment process convenient for the people purchasing products from the store. - Use genuine reviews to attract genuine customers
Trust is the key to eCommerce conversions. Most of the consumers defy the fact that the reviews present on an eCommerce site are genuine. In order to make the consumers believe that reviews are real, using an independent platform can be a nice idea. - Progress Indicator avoids the situation of being lost
It is noted that about two-third of the customers abandon a product before it goes through the final stage of checkout. It happens when the process becomes tiring and people do not get to know on which stage of completion they are present. So, try to add a progress bar on the top of the checkout page and let the consumers know how many more forms they need to fill. Continue Reading…
Originally published at https://www.qeretail.com on October 25, 2016.
