7 Important web metrics to track your eCommerce store

web metrics to track your eCommerce store

Google Analytics for businesses is simply overwhelming in the capabilities it provides; To track estore with Google analytics, loads of charts, menu items available are nothing less to serve as an analytics professional. To start with, it’s all a few basic numbers one needs to track post which the data portfolio could be expanded on the gained expertise. Let’s take a look at the top metrics that can be covered,

• Visitors: Number of visitors in a specific time frame is the first and foremost number to check; say a person visits the eCommerce store once and another visits the store 5 times then we have 2 unique visitors and 6 visits. Marketing efforts, of offline and online marketing, could be streamlined to increase the audience size.
• Referrals: Referral numbers indicate the links clicked upon by users on social media, posts, blogs, other websites, before getting redirected to your website. Track eCommerce site for referrals, that is see from where the crowd is coming to your site, so you can get to know which of the modes of business promotions you did is going great. It also adds to you forming relationships with other blogs/blog sites/websites/companies.
• Bounce rate: Bounce rate is taken based on the number of times users click on your site and click the back immediately or close the site within a few seconds of opening it. A zero bounce rate is the ideal-most state to be targeted! Referral data along with bounce rates in Google Analytics can get you to know which site is contributing to more bounce rates. To know what the search terms on the negative side are, we may have to look at some other analytics support. Continue Reading…

Originally published at https://www.qeretail.com on July 8, 2016.