14 Unbeatable eCommerce marketing strategies to escalate sales
Harness the power of these fourteen potent eCommerce Marketing Strategies and let your sales skyrocket like Captain Marvel in the eCommerce universe.
Okay, let’s get down to business…
Advancements in technology make such things possible that were considered impossible a decade ago. Today, by tapping or clicking on certain points on your screen in sequential order can deliver products from anywhere globally to your doorstep. Moreover, with easy-to-use platforms such as Shopify, BigCommerce, and Volusion, online shopping and in turn the eCommerce industry has been greatly benefitted. In fact, eCommerce represented 14.3% of total retail sales in 2018.
Running an eCommerce store is having an online storefront and a connected warehouse. Running it successfully involves multiple tactics, preparations and creating a solid eCommerce Marketing strategy. This is especially important for small business owners who dream of gaining the best ROI for their efforts. So, by taking a leaf from the different marketing strategies used by online retailers, we shall highlight different eCommerce marketing practices based on the expertise you have.
Those who are starting out
You have created an online store, connected it with your inventory management system and started pulling in relevant traffic to your store. At this stage, most of your visitors are not ready to make the purchase. Here, the proven eCommerce marketing strategies would be to identify the needs of the visitor and provide them with good user experience.
1. List out your customer journey
Not everyone that visits your storefront is going to be turning into customers, at least not in the first few visits. They need to be gradually imparted knowledge about your brand, products, services, how they shall be benefitted, etc at different stages before they can be capable to make a purchase. While the customer journey for every business starts with a prospect and completes at customers, the intermediate stage might vary. So it is very important to chart out the customer journey and define milestones that indicate the promotion to a different stage.
A standard customer journey with different stages are:
Prospects → Leads or Marketing Qualified Leads → Sales Qualified Leads → Low-Value Customer → Loyal Customer → High-Value Customer
2. Create a content marketing plan
After you have devised the different stages of the customer journey, next comes the points of contact where you can reach out to your prospects. Even though no one is going to make a purchase based on what they read in a blog post, the blog post or any other form of content can at least influence the decision in your favor. Create a content marketing plan helps you identify which form of the content does your prospect consume more. It could be a blog post, infographic, flash card, case studies, eBook, style guide, or even a checklist.
Your content can revolve around the advantages of using your products, how to use your services or how people have been benefited with your services. Such content acts as the trust-building activity for pursuing prospects as well as bringing over those who are still on the fence. Continue Reading
Originally published at https://www.qeretail.com on May 2, 2019.
