Everything You Wanna Know About eCommerce Personalization
Exclusivity is something that every consumer will love and hold on to! When it comes to online shopping, the moment you stop making your consumers feel special, they’ll turn to someone who would! The competition has penetrated to rock-bottom and eCommerce Personalization is the answer! If you’re new to eCommerce Personalization and looking for a considerate guide for your eStore, you’re at the right place.
What is eCommerce Personalization?
eCommerce personalization refers to the process of displaying dynamic content, media, offers, and recommendations for your website users based on their demographics, shopping history, browsing behavior, and their journey on the website. This practice provides each buyer with an individualized feed, personalized according to their choices and experience.
A great example of personalization is found on Amazon.com. When you search for a product on their site once, the next time, you visit Amazon, your home page is flooded with products that are similar to your last search. They even recommend products for various categories you may have browsed.
Why Implement eCommerce Personalization?
A study by Accenture shows that 91% of consumers are more likely to buy from brands who remember them and provide relevant offers. Further, 83% of them are also willing to share their dat a in exchange for a personalized experience. Continue Reading…
Originally published at https://www.qeretail.com on August 6, 2019.
