Facebook retargeting functions that small scale eCommercers shouldn’t miss

Henry Walsh
eStore Handyman
Published in
2 min readJan 25, 2019
facebook retargeting
Facebook retargeting functions

looking at the epoch of continuous remarketing and retargeting, the proverb supposedly seems to be made for the new age digital marketers.

Deliberately, when the small eCommerce owners or the solopreneurs are in focus, warm leads are more likely to reap you fruits than just going out all aloud to generate new leads. Social media, being an inseparable part of any marketing campaign, helps you chase the prospects who have left your conversion funnel at any stage in time. And, getting back at’em with full power, should be on top of your any social media retargeting campaign to make it work for you.

Facebook has been one of the most innovative interaction platforms since the day of its emergence. People keep brimming to be ‘on Facebook’ so much so that as of the third quarter of 2018, Facebook had 2.27 billion monthly active users worldwide. Even if we consider half the population that is on Facebook as potential clients, there would still be 1.135 billion buyers. Wow! Quite a market isn’t it? Our today’s read is gonna be all about making your Facebook retargeting strategy to work! Get ready to try your hands on few of the fruitful facebook retargeting functions that you can consider utilitarian for your next campaign.

The Facebook Ad Galore to Explore

Facebook is huge! And so is its offerings to the Facebook marketers. With billions of people’s preferences and responsiveness, Facebook keeps on adding new and better ways to market and re-market to the audiences. For that matter, Facebook Ads tops the charts among the inevitable retargeting functions. Take a look at Facebook Ad variants that you can add to your Facebook retargeting strategy if you haven’t yet! Continue Reading…

Originally published at https://www.qeretail.com on January 25, 2019.

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