Live Chat Integration: 5 Key Benefits to an Online Store
If you are in online retailing business, you must be very well aware that unlike brick and mortar stores, your store lacks direct contact with the customers. Due to that, the customer feels highly insecure in case of any issue like not finding the right product, size, color, etc., or payment failure and similar other problems.
Shopping online is a process where your customer may require your support at each and every level. Customers don’t like to wait, especially if they are stuck up in a problem while making a purchase. If they don’t get a solution instantly, they can just abandon the cart and move to your competitors’ stores.
22% of customers abandon their shopping carts because they could not find customer support.
If you are experiencing a high amount of shopping cart abandonment instances or dissatisfied customers on your online store, it is high time you get live chat integrated and support your customers on a real-time basis.
Let’s take a closer look at some reasons of why live chat integration is worth considering -
Extremely Convenient
As per a study called “ Making Proactive Chat Work “ — 44% of online shoppers said that having their questions answered through live chat while purchasing seemed to be very convenient and helped them to take buying decision easier. Moreover, 38% of online shoppers said that they purchased from a specific online store only because they have live chat integrated.
An online chat gives a sense of security to the buyers that if they have any confusion before making a purchase, they can get answers to their queries instantly through live chat. Continue Reading…
Originally published at https://www.qeretail.com on September 22, 2017.
