Product page optimization guide with examples
Supposedly, if the eCommerce store is a living object, product pages are its heart and soul! Product page optimization is vital when it comes to increasing the reach. If we focus on the search intent of a consumer and not just the search keywords, it is clear that a potential consumer will land first on your product page. There’s no second opinion about building your product page effectively for skyrocketing both your traffic and conversions.
Ideally, a high-converting product page should have the following features:
- Should psychologically trigger to convince potent buyers to add to cart
- Should be able to explain the product while staying true to your brand image (after all, the product page is representing your brand as a whole too)
- Should have the potential to upsell, cross-sell and resell to/from other categories
Now let us dive into the anatomy of a perfect eCommerce product page design and optimization! Continue Reading…
Originally published at https://www.qeretail.com on April 4, 2019.