Use abandoned cart emails to recapture lost sales
Responsive eStores are the most recommended today for the simple reason mobile customers are growing high in number and Google always fetches the best result producing eCommerce platforms to the top SERPs. Though you may have incorporated the best practices you may possibly know in design of an online store, there is no end to enhancements/further practices, all intended towards more & more conversions for the eStore. In this context, it is the use of abandoned cart emails we are going to take a look at today. There may be numerous reasons as to why a customer leaves the s hopping carts/site without completing the purchase; this scenario constitutes to 67% of the real time cases says a survey. Let’s see how reminder emails do add to the revenue bringing back the lost sales.
In the context, we have 2 terms to make a note of: Re-targeting is using some tactics to bring back the customer to engage with the company where an FB ad could be of a help to remind him he left the site earlier, Re-marketing is mainly for email messages to reengage the customers. The slightest difference between both is latter is mainly for customers who have expressed their big interest of buying things from you whereas former is more of a gentle reminder.
Out of the abandoned emails, 13% of them are opened and 1–3rd of them results in conversions says a study. Sadly mentioned in such a study is that most of the shop owners or businessmen are not aware of the importance of such emails & always assume the reason for abandonment negatively, that is the customer is unhappy with them. Continue Reading…
Originally published at https://www.qeretail.com on June 15, 2016.
