An Insider look at Flame Ads
Our CEO, Guido Farji, spoke with Insider
The news portal that specializes in the digital transformation of marketing and advertising in Latin America and our CEO, Guido Farji, discussed the new ways in which Argentine users interact with mobile devices, the Internet, and online advertising.
Insider reviewed our analysis on the 2018 Mobile Report 2018 of the MMA, which showed some interesting numbers that favor In-Game Advertising. For instance, 70% of the users chose mobile devices as their preferred platform for their online activities and, even more impressively, 90% of the time people spend online is spent on entertainment apps and social networks.
Additionally, they highlighted the importance of understanding that users do not react in the same way to all different ad formats and channels. As pointed out in Flame Ads’ analysis, there are some critical factors to take into account in order to create effective ads. For instance, the audiovisual resources we use, the rewards granted in exchange for watching the ads, the interest users have in the category and the brand, among others.
According to Guido Farji, “Opt-in video ad formats have revolutionized the market. As claimed by top-tier consulting firms such Kantar — Millward Brown, this is the preferred way to watch ads for all generations. Opt-in video ad formats do not only enhance brand awareness and remembrance, but also have a positive effect on purchase intent. If we place this advertising format in a playful context where the brand interacts with the players by giving them “stuff” -that they would otherwise have to pay for-, the results are truly unparalleled.” Moreover, he pointed out that once brands give Rewarded Video a try, they turn it into their main format.
Due to the countless advantages offered by this innovative digital ad format when it comes to captivating the attention of our users and reaching our brand goals, Insider notes that in 2019, investments in mobile digital advertising will reach USD 93 billion dollars, that is to say, USD 20 billion dollars more that what will be invested in TV.
Click here to access the full interview.
