Etheal Road Diaries: InsurePal and Social Proof

Interviews and insight from our global cryptocurrency tour

Etheal Team
Etheal
Published in
2 min readFeb 9, 2018

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Etheal is built on 100% transparency — which we integrate into our product using social proof and blockchain technology. With our platform, finding and booking the best specialists anywhere in the world will be as easy as finding the best hotel to stay on booking.com. That’s why we love meeting and talking to innovative entrepreneurs applying the same principles to difference fields.

Social Proof in Healthcare

When it comes to healthcare, sourcing treatment options is limited to asking friends and family, or searching online. The former solution is unsustainable, while the latter is biased — after all, only those providers with deep pockets can afford to spend on advertising online, leaving high-quality, better priced competitors in the dark.

Etheal’s aim is to create a global index of specialized treatments and healthcare practitioners that provide them, simultaneously incentivizing patients to leave reviews after a visit. The result is an all-encompassing ‘phonebook’ of providers, complete with unbiased, transparent reviews by your peers.

Automated and stored on an objective third-party — the blockchain — Etheal’s solution reduces costs and resource demands on practitioners, and allows them to focus on what matters: providing quality care.

We believe that the possibilities for implementing transparent social proof is almost limitless, and is the key to providing hassle-free and fairly priced service across industries.

Social Proof Across Industries: InsurePal

At the World Blockchain and Crypto Currency Summit in Moscow, we had the opportunity to interview Matt Peterman, the CEO of InsurePal. Matt and his team are disrupting the insurance industry through the implementation of social proof on the blockchain.

In insurance, the social proof protocol will evaluate and reduce the insurance prices to policyholders in such a way that InsurePal algorithms will recalculate policyholders’ previous premiums and offer them a generous discount according to the client’s social proof score. This proof, working as a third-party deductible, will then be recorded and stored into the blockchain ledger.

Watch our video interview with Matt Peterman here:

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