What If The Token-Exchange Future Looked Like Netflix & Amazon Video — Combined?
With 0x and the ZRX token, that future might not be so far fetched. Because as David Sams has said about the entertainment industry, “Content is King.”
He would know. David has won 9 Emmy’s for discovering talent and having an instrumental hand in creating content. He helped launch and market “The Oprah Winfrey Show”, “Jeopardy”, and “Wheel of Fortune”.
So, if content is indeed King, it would certainly help explain why companies like Netflix fight for exclusive content and pay big bucks for it.
But this fragmented model could result in a lot of content such as “Game of Thrones”, “Stranger Things”, “The Walking Dead”, “Vikings”, and “The Big Bang Theory” scattered across many services/channels.
Imagine the importance of this growing issue of market fragmentation in the field of cryptocurrency exchanges as well, not just in entertainment.
To date in 2018, over 900 projects/companies have raised $12,475,960,357 (that’s billion) through ICO’s (Initial Coin Offerings).
With that many tokens, no single exchange can hope to keep up with an offering of both the newest tokens and the best existing ones.
In addition, what if a show like CBS’s “The Big Bang Theory” was also available for viewing on Fox and TBS but only with a limited amount of episodes and only at certain times?
In that case, I’d have to flip between those channels in hopes of catching an episode I like. That’s essentially the state we find ourselves in cryptocurrency-land today.
Each cryptocurrency exchange has a certain amount tokens and available trades. A small new exchange might not have as much to choose from than a more established, larger exchange.
That’s where 0x comes in.
For one, 0x allows exchanges to open up without charging that new exchange any fees. In addition, the full catalog of available trades for tokens such as ZRX will be shown from all of the exchanges that use the 0x code.
This would be akin to your favorite cable company letting you start a new channel, allowing you to show whichever content you choose, and fill any gaps in your episode catalog with episodes from other channels for free.
Sounds pretty cool so far, right?
The creators of 0x wanted to make sure that 0x doesn’t deviate from their ideals as the protocol evolves over time. With that in mind, ZRX the token was created.
ZRX’s main draw is the power it provides to its holders when ideas for the next iterations of the 0x protocol are up for vote.
From what I have read about this project and team, the creators have a long-term view in mind for the future of 0x and the ZRX token.
As 0x grows and is used by more exchanges, it may become the foundation for an increasing number of new tokens.
An increasing amount of people may value having a say in what happens to the protocol going forward.
If that happens, more people will buy the ZRX token, thereby increasing its value as an investment.
Oh, and where can you buy this token? https://ethex.market, the useful token exchange, of course.
