Guatemala Sustainable Fashion Brand

If you Google the terms Guatemala Sustainable Fashion Brand, Guatemala Ethical Fashion, Guatemala Ethically Sourced, Ethical Tours, Ethical Fashion and Sustainable Textiles, hundreds of websites all appear claiming be all supporting or promoting these terms.

Are they actually a Guatemala Sustainable Fashion Brand? No, the truth is most only use these terms for Marketing purposes. In fact many of these website owners have never been to Guatemala.

Sustainability is the process of maintaining change in a balanced fashion, in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current and future potential to meet human needs and aspirations.

Ethical Fashion Guatemala Sustainable Fashion Brand empowerment to Mayan Textile producers.

In Guatemala the art of producing handmade Mayan Textile in a Sustainable environment has created a positive impact on the creators and the environment a fact of how these rare textiles have been produced for centuries by the Mayan Textile producers.

Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility. It can be seen as an alternative trend against fast fashion.

According to Forbes

Research by Common Objective, Google searches for “sustainable fashion” have grown 46% and “ethical fashion” 25% in the past six years, both being used interchangeably by consumers. It’s certainly seems to be an increasingly popular phrase to put on your product to attract hits, but are shoppers finding what they want? Oeko-Tex, the ecological certification company, conducted a research study that found that while 60% of millennial's said they are interested in certified clothing, only 37% had actually purchased any.

Ethical Fashion Guatemala supports Sustainable fashion, also called eco fashion. For centuries Guatemalan Textile weavers have without knowing it were part of the origin of Sustainability. Growing cotton and only using herbs to dye the products they produce. From an eco-fashion perspective, handmade Textile producers worldwide have been years ahead of the current fashion trends of being a Guatemala Sustainable Fashion Brand


Originally published at ethicalfashionguatemala.com on September 7, 2018.

Ethical Fashion Guatemala

FAIR Pay NOT Unfair TRADE

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade