Balancing Profit, Metrics, and Inclusivity: Navigating the Trolley Problem of Design Ethics in India

rahul bhattacharya
ETHIX
6 min readMay 5, 2023

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In the Indian context, we must prioritize inclusivity and ethical considerations in our design processes. We must consider the diverse needs and interests of all users, including those who may be marginalized or excluded. We must ensure that our designs are accessible to people with disabilities, including those who may have limited access to technology. Furthermore, we must prioritize sustainability and the use of renewable resources, considering the long-term impacts of design decisions on the environment and the communities that depend on it.

From a design perspective, the trolley problem raises important questions about the ethical implications of the products and systems we create. We have a responsibility to consider the potential consequences of our designs, including the ways in which they may impact human lives and society. In India, these questions are particularly relevant, given the country’s complex social and political landscape.

As designers, we must navigate unique challenges in the Indian context, including the country’s diverse cultural and linguistic landscape, the digital divide, and the need to create designs that are inclusive and accessible to all. The trolley problem scenario provides an instructive analogy for the ethical implications of design decisions in India. We must consider the potential harms of our designs, including the ways in which they may impact human lives and society.

Data-driven design is an approach that relies heavily on quantitative data and analytics to guide design decisions. While this can lead to more efficient and effective design outcomes, it can also lead to a focus on metrics and numbers at the expense of human values and inclusivity. In contrast, inclusivity design prioritizes the needs and interests of a diverse range of users, including those who may be marginalized or excluded.

In the Indian context, we must prioritize inclusivity and ethical considerations in our design processes. We must consider the diverse needs and interests of all users, including those who may be marginalized or excluded. We must ensure that our designs are accessible to people with disabilities, including those who may have limited access to technology. Furthermore, we must prioritize sustainability and the use of renewable resources, considering the long-term impacts of design decisions on the environment and the communities that depend on it.

Ecological design can play a vital role in promoting sustainable development in India, particularly in the areas of water management, energy efficiency, and waste reduction. In addition, we must prioritize emotional design, recognizing that users form emotional connections to the products they use and that these emotional connections can influence their behaviour and decisions. Emotional design can play a vital role in promoting positive emotional responses to products and systems, particularly in the areas of mental health and well-being.

To address these challenges, we must navigate the tension between data-driven, profit-centric, and inclusive design by prioritizing ethical considerations, inclusivity, sustainability, and emotional design. By doing so, we can help create a more just, equitable, and sustainable future for all Indians.

For example, consider the design of facial recognition technology. The data-driven design may prioritize accuracy and speed, but it can lead to biases against certain groups of people, particularly those who are underrepresented in the data. Inclusivity design would prioritize the needs and interests of all users, including those who may be marginalized or excluded. The design of facial recognition technology must consider the ethical implications of its use and ensure that it does not perpetuate existing inequalities.

In an of the trolley problem, the tracks split, and we must choose which track the trolley will go down. One track has five people on it, while the other has only one. Do we choose the track with fewer people, sacrificing one to save five? This scenario raises questions about the value of individual lives and the role of utilitarianism in ethical decision-making. Another scenario involves a runaway trolley heading towards a group of people on a track. We are standing on a bridge above the track, next to a large person. If we push the person onto the track, their body will stop the trolley, saving the group of people. Do we push the person, sacrificing their life to save the group? This scenario raises questions about the value of individual autonomy and the use of violence to achieve a greater good.

These scenarios highlight the ethical complexities involved in design decisions and the need for us to be mindful of the consequences of our work. We must prioritize inclusivity and ethical considerations in our design processes, even if it means sacrificing short-term gains in favour of long-term benefits. By doing so, we can help create a more just and equitable future for all Indians.

We must also be aware of the ways in which our designs may perpetuate existing power structures and inequalities. In India, caste and gender-based discrimination continue to be pervasive, and we must consider the potential impacts of our designs on these marginalized communities. For example, the design of menstrual hygiene products must consider the diverse needs and experiences of people who menstruate, including those who may be from lower castes or belong to other marginalized communities.

Ultimately, the success of our designs will depend on our ability to make ethical decisions that prioritize the well-being of all stakeholders, and that reflect a deep understanding of the potential consequences of our choices.

The digital divide is another significant challenge that we must navigate in India. While digital technologies have the potential to promote greater access to information and services, they also risk leaving behind those who do not have access to technology or digital literacy. We must consider the potential consequences of our designs on those who may be left behind by the digital revolution.

Finally, we must be aware of the potential unintended consequences of our designs. For example, the design of social media platforms may aim to promote connection and communication, but it can also lead to the spread of misinformation and the amplification of hateful speech. We must be aware of the potential harms of our designs and take responsibility for addressing them.

In navigating the complex ethical implications of design decisions, it is important for designers to approach their work with clarity and a deep understanding of the potential consequences of their decisions. The trolley problem scenario offers a useful framework for understanding the complexities of ethical decision-making, and the need to consider the potential harms and benefits of different design choices. Designers must be intentional in their approach, considering the diverse needs and interests of all users, and prioritizing inclusivity, sustainability, and ethical considerations. By engaging with the real-world challenges faced by the communities they serve, designers can create solutions that better reflect the realities of the world around them, and that have a positive impact on the lives of those who use them. Ultimately, the success of our designs will depend on our ability to make ethical decisions that prioritize the well-being of all stakeholders, and that reflect a deep understanding of the potential consequences of our choices.

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rahul bhattacharya
ETHIX
Editor for

Integrated Design educator - Experience Designer - Art Historian. Interaction Design enthusiast : UX design mentor