AI in India’s Craft Sector: Advancing Growth, Inclusion, and Cultural Preservation

rahul bhattacharya
ETHIX
11 min readJun 4, 2023

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Digital landscape creating my layering multiple images created on Firefly using ai, craft and India as keywords.
A digital landscape created by layering multiple images created on Firefly using ai, craft and India as keywords.

The integration of Artificial Intelligence (AI) has the potential to catalyze a transformative paradigm shift in the Indian craft industry. By harnessing the power of AI in collaborations with traditional crafts, India can address pressing issues such as poverty and unemployment, while also preserving and revitalizing its rich cultural heritage. However, it is crucial to critically examine the cultural and social implications of AI implementation alongside its economic, cultural, and environmental benefits. To achieve this, an intersectional lens must be adopted, acknowledging the intricate web of power dynamics and inequalities that shape the Indian craft sector. This intersectional approach will pave the way for inclusive design solutions that consider the diverse needs and perspectives of different stakeholders involved. By embracing a humanity-centric approach and leveraging open-source technology and generative AI, we can democratize access to the tools and knowledge required for craft innovation.

This democratization can foster equitable growth across various regions and communities in India, ensuring that the benefits of AI in the craft industry are distributed more fairly and that marginalized artisans have an equal opportunity to participate and thrive in this technological revolution. Ultimately, the thoughtful integration of AI in the Indian craft sector has the potential to not only uplift communities but also redefine the future of craftsmanship in India.

Intersectionality in the Indian Craft Sector

It is crucial to ensure that AI-driven solutions are not only culturally sensitive but also sustainable in the long run. Without careful consideration, there is a risk of technology overpowering and eroding the very essence of traditional crafts. For instance, by involving artisans in the development of AI algorithms and incorporating their indigenous knowledge, it is possible to create tools and systems that preserve cultural heritage rather than diluting it. These partnerships must strive to empower local communities, protect their rights, and facilitate equitable collaborations that benefit all stakeholders.

Intersectionality serves as a crucial framework to comprehend the intricate power dynamics and privilege within the Indian craft sector. It recognizes the interconnected nature of social identities, encompassing caste, gender, ethnicity, and socio-economic status, and how they interact to shape individuals’ experiences and prospects. In the realm of the Indian craft sector, marginalized communities, particularly women and lower-caste artisans, frequently encounter distinct obstacles in accessing resources, skills, and market prospects. Hence, the introduction of artificial intelligence (AI) in this sector raises concerns about the potential reinforcement of existing social inequities and the further marginalization of these vulnerable groups. The integration of AI, without careful consideration of its impact on intersectional identities, may inadvertently perpetuate and deepen disparities, hindering efforts towards a more equitable and inclusive craft sector.

Challenges and Risks of AI in the Craft Sector

1. Commodification and Cultural Erasure:
The rise of AI-generated designs poses a significant threat to the preservation of cultural heritage and the authenticity of traditional crafts. With an emphasis on market trends and consumer preferences, AI-driven creations may neglect the cultural significance and depth embedded in these crafts, ultimately eroding their value. This detrimental impact is particularly alarming for marginalized communities, as they heavily rely on traditional crafts for their livelihoods and cultural identities. The commodification and dilution of these crafts under the influence of AI-driven trends further marginalize these communities, perpetuating inequalities and contributing to the loss of intangible cultural heritage.

2. Job Loss and Disruption of Craft Communities:
The rapid advancement of AI-driven automation poses a significant threat to traditional craft production methods, potentially leading to widespread job loss and the gradual erosion of cultural heritage. As machines take over intricate craftsmanship, the unique skills and craftsmanship passed down through generations may be diminished, undermining the rich tapestry of cultural diversity. Furthermore, the adoption of AI technologies without careful consideration and regulation may exacerbate socioeconomic inequalities, concentrating wealth and power in the hands of a privileged few, rather than fostering equitable distribution among artisans and their communities. This unsettling trend raises concerns about the future sustainability and inclusivity of traditional crafts

3. Digital Divide:
The advantages of AI technology are not distributed equitably, with affluent and technologically advanced communities disproportionately benefiting from them. This uneven distribution exacerbates existing social and economic inequalities and perpetuates the marginalization of disadvantaged craft communities. As AI becomes more pervasive, it is crucial to address the widening gap between those who have access to AI resources and those who do not, to prevent the deepening of societal disparities and ensure that the potential benefits of AI are accessible to all, regardless of their socioeconomic status or technological prowess.

4. Loss of Traditional Knowledge and Skills:
The rapid integration of artificial intelligence (AI) in the craft sector raises concerns about the potential erosion of traditional craftsmanship. As artisans increasingly depend on technology, there is a risk of losing the distinctive skills and knowledge that have been passed down through generations. This shift towards AI-driven production may undermine the authenticity and cultural heritage associated with traditional crafts. The automation and standardization facilitated by AI could homogenize craft products, diminishing their uniqueness and character. The overreliance on technology may also limit the creative expression and individuality that artisans bring to their craft, further jeopardizing the richness and diversity of traditional craftsmanship. Consequently, a careful balance between technological advancements and preserving traditional skills is crucial to ensure the continuity and cultural significance of crafts.

A digital landscape created by layering multiple images created on Firefly using ai, craft and India as keywords.

Many well-intentioned initiatives aimed at supporting marginalized artisans have fallen short in addressing the intricate interplay of power and privilege that underlie their experiences and opportunities. These initiatives have often overlooked the complex intersectional dynamics that shape the lives of these artisans, leading to unequal distribution of benefits and leaving room for exploitation and harm to occur. Without a comprehensive understanding of these dynamics, the efforts to uplift marginalized artisans risk perpetuating existing inequalities and failing to create lasting positive change.

AI and Craft Collaborations in India and Globally

In recent years, there has been a surge of initiatives both in India and globally that claim to harness the potential of AI in the traditional craft sector. One such initiative is Microsoft’s Project Sangam, which supposedly aims to empower Indian artisans through the use of AI-driven tools, promising increased productivity and better market access. However, it is important to critically examine these claims and assess whether these initiatives truly deliver on their promises or if they merely serve as superficial solutions to complex challenges. Similarly, the Crafting Futures program in the UK touts the utilization of AI to support traditional craft communities in developing sustainable and innovative business models. While this may sound promising, it is crucial to delve deeper and scrutinize the actual impact and long-term viability of these interventions. It is essential to approach these initiatives with a critical lens to ensure that they genuinely contribute to the advancement and preservation of traditional crafts, rather than merely capitalizing on the buzzword of AI integration

Many well-intentioned initiatives aimed at supporting marginalized artisans have fallen short in addressing the intricate interplay of power and privilege that underlie their experiences and opportunities. These initiatives have often overlooked the complex intersectional dynamics that shape the lives of these artisans, leading to unequal distribution of benefits and leaving room for exploitation and harm to occur. Without a comprehensive understanding of these dynamics, the efforts to uplift marginalized artisans risk perpetuating existing inequalities and failing to create lasting positive change. It is crucial to critically examine and challenge the systemic issues that hinder equitable outcomes to truly empower and support marginalized artisans.

Generative AI and Inclusive Design Solutions

Generative AI presents itself as a potentially transformative force in the craft sector, offering a range of opportunities for inclusive and sustainable design. This technology allows designers and artisans to join forces in the creation of innovative patterns, materials, and forms that strike a delicate balance between cultural sensitivity and market demand. One notable initiative, Crafting AI, implemented in India, harnesses the power of generative AI to facilitate collaboration within craft communities. By enabling artisans to actively participate in the co-creation of AI-generated patterns, this initiative aims to ensure cultural appropriateness and imbue designs with deeper meaning. However, while these developments hold promise, it is crucial to critically evaluate the potential implications and challenges associated with the widespread adoption of generative AI in the craft sector.

Open-Source AI and Machine Learning for Capacity Building and Knowledge Sharing

Open-source AI and machine learning platforms can democratize access to AI technologies, providing marginalized artisans with the tools and resources necessary to develop their skills and navigate the AI landscape.

1. Community Engagement and Collaboration:
Open-source AI platforms offer a promising avenue for collaboration among designers, technologists, and craft communities, enabling the co-creation of designs that align with the values and needs of the community. By leveraging the power of open-source technology, these platforms have the potential to disrupt the traditional market dynamics and promote a more equitable and transparent marketplace. The inclusive nature of such platforms allows diverse voices to be heard and incorporated into the design process, challenging the dominance of established players and fostering a more democratic approach to design and innovation. This democratization of design can lead to the emergence of innovative solutions that better serve the community and address its unique challenges, ultimately reshaping the dynamics of the market. However, it is important to critically assess the limitations and potential risks associated with open-source AI platforms, such as issues of data privacy, intellectual property rights, and the digital divide, to ensure that the benefits are maximized while minimizing any unintended negative consequences. In doing so, the transformative potential of open-source AI platforms can be fully realized, creating a more inclusive and responsive design ecosystem.

2. Knowledge Sharing and Capacity Building:
The implementation of open-source AI platforms in the craft sector holds the potential to revolutionize knowledge sharing and capacity building among artisans. By offering comprehensive training programs, mentorship opportunities, and unrestricted access to a wide range of resources, including open-source AI tools, artisans can enhance their technical skills and deepen their understanding of AI. This empowerment enables artisans to leverage AI-driven solutions effectively and unlock new opportunities for growth and innovation in the craft industry. However, it is crucial to critically assess the potential risks and challenges associated with the adoption of AI, including issues of accessibility, privacy, and the potential displacement of traditional craft practices. Careful consideration and ethical implementation are essential to ensure that the integration of open-source AI platforms truly benefits artisans and supports the preservation of traditional craftsmanship while fostering technological advancement.

A Holistic, Intersectional Approach to AI and Craft Partnerships

A video digital landscape creating my layering multiple images created on Firefly using ai, craft and India as keywords.
A video digital landscape created by layering multiple images created on Firefly using ai, craft and India as keywords.

By providing marginalized artisans with the necessary resources and opportunities, we can empower them to overcome systemic obstacles and foster social inclusion. For instance, establishing vocational training programs tailored to the needs of marginalized communities or facilitating access to microcredit schemes can create a more inclusive environment for these artisans to thrive. Only through such comprehensive actions can we truly harness the potential of AI while dismantling systemic inequalities.

To address the complex challenges and intersectional issues associated with AI and craft partnerships, we propose a holistic approach that prioritizes community engagement, capacity building, and ethical AI development. This approach includes the following key strategies:

1. Community-Centered Design:
Embracing a community-centred design approach is crucial to align AI-driven solutions with the social goals and values of traditional craft communities. It is imperative to actively engage artisans in the design and decision-making processes, granting them agency and ownership over the implementation of AI technologies. By empowering these communities with the essential skills and resources to navigate the complex AI landscape, they can better safeguard their heritage and cultural practices from potential commodification or exploitation. For instance, in the context of preserving indigenous handicrafts, involving artisans in AI development can ensure that technological advancements complement rather than replace their unique craftsmanship, fostering a sustainable and inclusive future.

2. Collaborative Partnerships:
The critical importance of fostering collaborative partnerships between traditional craft communities, AI developers, researchers, and policymakers cannot be overstated. Such partnerships serve as a potential bridge between the realms of technology and culture, but they must go beyond the mere exchange of knowledge and expertise. It is crucial to ensure that AI-driven solutions are not only culturally sensitive but also sustainable in the long run. Without careful consideration, there is a risk of technology overpowering and eroding the very essence of traditional crafts. For instance, by involving artisans in the development of AI algorithms and incorporating their indigenous knowledge, it is possible to create tools and systems that preserve cultural heritage rather than diluting it. These partnerships must strive to empower local communities, protect their rights, and facilitate equitable collaborations that benefit all stakeholders. Only through such critical and inclusive approaches can we avoid the pitfalls of technological homogenization and truly harness the potential of AI in a culturally meaningful way.

3. Policy and Regulation:
In today’s rapidly evolving technological landscape, it is imperative to go beyond the mere adoption and implementation of AI. Developing comprehensive policies and regulations that prioritize ethical AI development is crucial. These policies must consider the protection of traditional craft communities and their interests, going beyond surface-level benefits. This entails addressing critical aspects like intellectual property rights, data privacy, and the prevention of cultural appropriation. Failure to do so can lead to exploitation and potential harm to these communities, undermining the very purpose of AI-driven solutions. By integrating contextual examples and enforcing strict regulations, we can ensure that AI remains a force for positive change rather than a tool for exploitation and injustice.

4. Support for Marginalized Groups:
Ensuring equitable distribution of the benefits of AI requires a critical focus on recognizing and addressing the specific challenges faced by marginalized artisans, including women and lower-caste communities. Merely acknowledging these barriers is not enough; proactive measures such as targeted capacity-building initiatives, mentorship programs, and financial support must be implemented. By providing marginalized artisans with the necessary resources and opportunities, we can empower them to overcome systemic obstacles and foster social inclusion. For instance, establishing vocational training programs tailored to the needs of marginalized communities or facilitating access to microcredit schemes can create a more inclusive environment for these artisans to thrive. Only through such comprehensive actions can we truly harness the potential of AI while dismantling systemic inequalities.

Conclusion

By adopting a comprehensive, intersectional approach to artificial intelligence (AI) and forging strategic partnerships, India has the opportunity to unlock the full potential of AI in the traditional craft sector. For instance, AI-powered platforms can facilitate broader market reach, fair pricing, and skill enhancement opportunities, empowering marginalized artisans to thrive in a competitive global market. This can lead to inclusive and sustainable growth while safeguarding the country’s invaluable cultural heritage. However, it is crucial to acknowledge and address the intricate dynamics of power and privilege that influence the experiences and opportunities available to marginalized artisans. Through the thoughtful integration of AI, India can bridge the gaps in access, resources, and recognition faced by these artisans, ensuring their voices are heard and their contributions are valued in the ever-evolving craft landscape.

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rahul bhattacharya
ETHIX
Editor for

Integrated Design educator - Experience Designer - Art Historian. Interaction Design enthusiast : UX design mentor