Etsy Design
Published in

Etsy Design

Creating Etsy’s Design Principles

Aligning on a shared definition of design excellence

Illustration by Lucy Sherston
  • Be effective
  • Create unity
  • Always be thorough
  • Express Etsy

A bottoms-up approach

Principles Working Group

Influencers

Admin

Aligning on our goals

  1. What motivates this work?
  2. What are the goals of these principles?
  3. What is our definition of design?
  4. What characteristics should these principles exhibit?
  5. Who should benefit from these principles?
One of the final iterations of our “one-sheeter” that we reviewed at the beginning of every meeting.

Uncovering the “raw material”

Gut-checking with key influencers

First we took an axe to them. Then a scalpel.

Be effective

Create unity

Always be thorough

Express Etsy

Putting our principles into practice

Learnings and advice

Set a hard deadline, and hold yourself to it.

Invest in aligning on your goals as a team at the very beginning.

Be clear about what’s expected of everyone and what role they play.

Thank you

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Magera Moon

Co-founder at Related Works, a research and product strategy firm based in New York City. Previously Sr. Product Design Manager at Etsy.