Etsy’s 2020 Social Impact Goals

Hilary Young
Etsy Impact
Published in
2 min readMar 12, 2020

Enabling equitable access to the opportunities that we create.

Image by HunterGatherer

We have developed an impact strategy that reflects the positive economic, social, and environmental impact we want to have on the world while advancing and complementing our business strategy. Since announcing our impact strategy in 2017, we have updated some of our goals to be more specific, measurable and time bound. We expect to continue to evolve our impact strategy in the future as we grow and our impact work matures. In August 2019, we finalized our acquisition of Reverb, the leading global online marketplace dedicated to buying and selling new, used, and vintage musical instruments, with a vibrant community of buyers and sellers all over the world. We are excited to continue to amplify our impact by harnessing the power of Reverb’s business and community.

Our social impact goal is to:

Enable equitable access to the opportunities that we create.

To advance this goal, we’ve set three sub-goals and targets where appropriate:

1. Build diverse and inclusive workforces that are broadly representative of their communities:

  • Targets:
  • Approximately double the percentage of Black and Latinx employees in Etsy’s workforce by 2023.
  • Set a baseline and goals for Reverb’s performance and pay practices, hiring rubric, and diversity & inclusion strategy.

2. Build a diverse, equitable, and sustainable supply chain to support our operations and bring value to both Etsy and our vendors.

  • Target: Ensure at least 50% of Etsy’s small and medium-sized enterprise suppliers are owned by women, minorities, or veterans by 2022.

3. Ensure our marketplaces are diverse, welcoming, and inclusive places to sell and shop.

  • Target: By 2021, define a key performance indicator and establish a baseline for marketplace diversity and inclusivity.

We’ll continue to keep our stakeholders informed on our progress, challenges, and learnings through this section of our Impact blog.

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Hilary Young
Etsy Impact

Hilary Young is a software engineer at Etsy. She previously worked on Etsy’s sustainability team, leading Etsy’s carbon accounting and ESG disclosure work.