A real treasure for site owners
Power tool for professionals
No doubt, that everybody wants to publish information, what would be interesting for the target audience and, therefore, would be shared willingly with each other. To make a competitive content, you should analyze what kinds of post are popular, and what are not.
Google analytics is a free service developed by Google in 2005 as a continuation of the analytical system Urchin Software Corporation. The main function of the service is generating detailed statistics to help you to optimize the work of your website and increase the conversion rate.
All statistics is collected on a special server of company, using Google analytics’ counter, which is written in JavaScript.
It must be said, that this service is suitable both for small businesses and large corporations. Using Google Analytics specialists solve the same problem of attendance of their web resources. The main difference is that websites with a huge traffic have to purchase a professional version (Google Analytics 360).
Would you like to know if you need PRO version?
The price: $175 000/year or about $14,500/month
PROS
- simulation attributes — models include First click, Last click, linear, temporary decline (when fresh channels get higher values) or U-model (when the first and last click get higher values). In other words, if you attract the attention to various marketing activities and try to determine the value of these actions, PRO version is your solution.
- more complete view of your customers’ behavior (using Google’s machine learning capabilities, the service can process user, who is likely to convert, customer with high revenue potential)
- extra processing power to track billions of hits per month and get deep insights
- advanced analysis — deeper understandings of consumer behavior on brand across all channels, and moments throughout their way
- 24/7 support
CONS
- the required level of detail for a complete analysis of the buyers will not be provided
- company without professional web Analytics or technical developers can’t take full advantage of Premium (you need extra resources)
Google Analytics has a large number of tools that can give to web specialists and SEO experts a lot of useful information about the attendance of their web sites. Due to the many possibilities, the service helps to analyze characteristics of the visit.
Let’s speak about the main features in the work with Analytics:
- The service offers visualization of the sequence of moving to the goal. A goal is a specific action, which allows to site owner to get a profit (e.g. buying a good, subscribing to blog). It means that you have a chance to analyze the whole way, which makes a visitor to achieve the goal or realize, why he/she doesn’t reach it. As a result, you can consider the functionality of the pages.
2. If you would like to work with large dataset, sampling helps you. Sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set.
- free version of GA offers 500k sessions at the property level for the date range
- pro version of GA offers 100m sessions at the view level for the date range
In Default reports it is impossible to use sampling, while you can use it in Ad-hoc reports. The algorithm uses a sample of the data that is proportional to the daily distribution of sessions for the property for its date range. For example, if over a 365-day period sessions were sampled at 45%, then the sample would include 45% of each day’s sessions:
1st day — 200 000 sessions 45% sample 90 000
2nd day — 100 000 sessions 45% sample 45 000
…..
364th day — 880 000 sessions 45% sample 396 000
365th day —940 000 sessions 45% sample 423 000
Moreover, you can select one of two options to change the sampling size — Greater precision (the most accurate) or Faster response (faster results)
3. If you promote your web site thought through advertising, you will be interesting in which resources give you more potential clients. Special report “Sources in social media” shows you which pages users visited, how they interacted with elements of the web resource.
4. If a visitor of website or blog can’t find any information, he turns to search. Using report of Google Analytics, you can find out what items visitors were searched for. According to analysis, immediately correct navigation of the website.
5. Show the analysis of the loading speed of the website and accelerate some pages. Be sure, you clients don’t like to wait.
Your website is read not only by PC’s users but also owners of mobile devices. Mobile Analytics helps you to understand, what types of gadget they use to adapt your website for comfortable using from gadgets.
What if you use AMP pages?
The service also has an offer for Accelerated mobile pages (in more detail you can read about the AMP here).
User actions on the AMP pages are tracked using the item amp-analytics, which has built-in support for Google Analytics.
amp-analytics is an additional component. It must be included into the document as a custom element to use it.
What actions of users on the AMP pages you can follow with Google Analytics.
To collect the data from the AMP-pages use a separate resource.
Note: what is resources and how Analytics get information?
Resources are used to store information that you get, using this service. Analytics recognizes your mobile app or website by a tracking code. To enable the system to get statistics for your resource, you should put ID to tracking code on a web page or application. If the web page or application have the same ID, then the data collected in the same resource.
When you are setting up Google Analytics to attribute trigger request you can use the following values:
1. pageview for page tracking
- measuring the amount of views, you have for a particular page on your website
account: `UA-XXXXX-Y` should be replaced with a real ID
2. event for event tracking
-measuring users’ interactions with content that can be tracked independently from a web page or a screen load
- setting the trigger request value to event, required event category and action fields
- selector attribute sends an event, when a particular element is clicked
3. social for social tracking
measuring the number of times users perform social network related actions
- setting the trigger request value to social and the required social network, action, and target fields.
- selector attribute sends an event, when a particular element is clicked
Summaries:
Google Analytics is a great opportunity to get maximum knowledge about the customer of your Internet business. To understand the characteristics of site visitors, you have a chance to increase conversation rate, expand sales and improve customer base.
