Walters Homes: The new level of quality and comfort.

Client: Fantasy, Team: Salt & Pepper

Ilya Pastushkov
Eulerr
5 min readOct 26, 2017

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Brief description

In this project, we have partnered with NYC based design agency Fantasy to develop and launch a site for Walters Homes. This company builds custom homes along the New Jersey shore and holds such awards as Builder of the Year, ENERGY STAR® Market Leader, and many others.

Our goals.

Together with the Fantasy team we wanted to create a top-level website what would be very easy to use for customers!

The Fantasy team implemented the concept for the project, prototypes and UI/UX design.

Our team’s work was in creating a cool front and backend.

It’s been a pleasure working with the Fantasy team. From the animatics their designers prepared, to the close contact we built despite the time difference. All the details connected with the site architecture and mechanics were discussed directly between our developers and the Fantasy designers, which helped to greatly speed up the development process.

On this project, we used Scrum with two-week iterations, which allowed us to keep things under control and coordinate two teams based in different timezones. Overall project management of the American partners was perfectly organized.

This is what you see visiting the main page. And you like it immediately!

Honorable features

Learn more about how our homes are designed and built

This is an online constructor to help you find out how exactly homes are built and which standart features exist.

The process description consists of three E-parts:

Explore:

At the moment the company understands that you are a potential householder. You also have an understanding of where your new house should be located. So, now you can start the process of designing your home to best suit your budget, lifestyle & needs.

Exploring

Execute:

Once we’ve established the plan it’s time to start your project!
Walters Homes has an efficient process that helps you every step of the way in a timely fashion and all it takes is 10% down to start

Executing

Enjoy

The best part of building a Walters Home is living in it!
After you close, you’re handed the keys to your brand new Walters Home. Now it’s time to ENJOY!

Enjoy your new house!

Neighbourhoods

When you go to “Neighbourhoods” the first thing you see is the map. This helps users understand exactly where Walters has built homes in the past.

I would love to live Barrier Island!

Price project

Also, we have added the project-calculator. It’s functionality allows users to understand how much money will be needed to build a home based on your needs. You can be linked to receive financial help and connect with Walters Homes Managers to tell them about everything you need from the house of your dreams!

The hidden features which are really important!

Details

We paid big attention to how this site feels. Scrolling of long screens, switching among pages, animations, images — all the ui details were carefully implemented and optimized. For example, to make the loading fast and smooth, we customized ImageMagick so as to decrease the size of the images up to 80% while maintaining the same quality.

Scrolling the website feels really comfortable! Also the CMS will help to create and change content as easy as 1, 2 and 3!

User-friendly

For this website, we have built a straightforward and user-friendly custom CMS by significantly customizing the Active Admin. Now the Walters Homes team can change all the content on the site. We have also created functionality for previewing content changes made through admin without publishing them. A special script was developed for parsing news from the Walters Homes Facebook group and adding them to the website in the required format.

Results:

As the result we had:

  • A project for a cool real-estate company in partnership with one of the best American digital agencies
  • Amazing site optimization which allows user to take in all the important information fast. Really FAST!
  • CMS system which makes creating and editing the content for Walters Homes as simple and comfortable as ever!

Feedback from the client:

Fantasy has been partnering with Salt & Pepper on front and backend development projects for the past year and has always been completely satisfied with their perfomance. The resources they have provided all bring expert knowledge, integrity and a very easy to work with approach.

In each of my engagements with Salt & Pepper, the client, the Salt & Pepper team and myself were all able to collaborate very effectively from start to finish.
They work with the highest level of honesty and integrity and the quality of their work consistently exceeds expectations.

I highly recommend them and any of the resources that they endrose.

Firdosh Tangri
Partner, Managing Director, Fantasy

Don’t be afraid to dream about something special!

Also, don’t be arfraid to hire S&P team for your digital projects!

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