Eureka Pro: Our Brand Story

Melvin Tan
EurekaPro
Published in
1 min readAug 10, 2018

DIGITAL CURRENCY WILL REVOLUTIONIZE THE FINANCE WORLD AS WE KNOW IT — WE TRULY BELIEVE IN THAT. HOWEVER, NOT EVERYONE FEELS THE SAME WHEN IT COMES TO DIGITAL CURRENCY. SOME WILL GET IT IMMEDIATELY, SOME SCEPTICS MAY TAKE LONGER TO BE CONVINCED. ONCE ONE SEES THE POTENTIAL OF IT, IT WILL BE NO DOUBT A EUREKA MOMENT FOR MANY, HENCE OUR NAME — EUREKA PRO.

Our logo carries the distinct colorful wings of Victoria, the Roman goddess of Victory, not dissimilar to the the Greek goddess Nike. It is not victory against competition that we are trying to claim but rather the triumph of making digital currency access easy and painless to businesses and consumers, in an utmost professional manner.

It is also befitting for us to invoke an ancient beloved Roman legend to our cause as the Romans were first to invent metal coins for the purpose of store of value a few hundred years ago. Digital coins have come a long way from that. We have to remind ourselves that coins, in whatever form they are in, should serve the purpose of facilitating global trades.

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