With so many online marketing tools in the marketplace, it is easy to suffer from new ‘shiny object syndrome.’ It happens to the best of us, and we know that it can be hard to keep track of all the new tools on the market. The internet marketing tools for small business that are mentioned in this article are tools Euro Digital Partners’ use to manage marketing projects, drive traffic, increase conversions, and retain clients.
Are you a small business owner with a limited marketing team? A time tracking freelance social media marketer? A marketing strategist? Search engine optimization specialist? Content marketing?
If this is you then we have compiled a list of our favorite online tools we use in this blog post that will allow you to better increase your marketing efforts in 2019. Whether, and how, you use them is up to you, but choose our favoriting examples from the following categories:
- Marketing SEO Tools
- Market Research Tools
- Social Media Marketing Tools
- Content Marketing Tools
- Marketing Automation Tools
- Marketing Project Management Tools
- Pay-per-Click Marketing Tools
- Email Marketing Tools
- User Experience (UX) Tools
This list contains free marketing tools (and some paid monthly plans) but most of the paid tools in this list do come with a free trial if you click the link. So, don’t worry, you will get the chance to check out how great these tools are before you put in them in your toolbox.
- Adobe Spark
- Facebook Page Manager
- Google AdWords Editor
- Social Blade
- Crazy Egg
So, why do we like these online marketing tools for small business in 2019? Find out below. We organized them by category and wrote a quick overview of why Euro Digital Partners use them!
Among the marketing analytics tools on the internet, one platform that we use more than any other is the SEMrush platform. SEMrush is a competitive intelligence tool that helps us analyze what the competitors of our clients are doing. We also use SEMrush for scheduling content and writing our Medium posts and webpages in the built-in SEO Content Checker so we can increase our SEO ranking as we write. SEMrush offers integration with your Google Analytics and Google Search Console account to give you more accurate ranking and activity reports.
The platform has a wide variety of tools including social media tools, including a Social Media Poster. The Poster is a content creation tool that allows you to manage multiple social media accounts at one time. Also useful is the marketing editorial calendar with Trello integration — very useful for marketing teams! A social mentions tracker is also built into this tool.
SEMrush is also known for its excellent backlink building and auditing tools. The Link Building Tool on the platform is excellent for quickly reaching out to websites and asking for links. The tool allows you to track all the best links and provides link-scoring capabilities.
On the analytics side, the tool is famous for its keyword research. Discover new keywords with the SEMrush Keyword Magic tool and then analyze them with the Keyword Analyzer. The Analyzer provides keyword density rankings and search volumes for keywords. These two metrics are an essential piece of knowledge when choosing target keywords to rank.
Market Research Tools
One thing that brands and businesses tend to neglect is what others are saying about them online. With Brand24 you can monitor specific keywords and receive a notification every time someone mentions you online.
This enables you to protect your reputation from negative mentions but also helps you to grow customer satisfaction and sales! Monitor mentions with Brand24 so you can click directly and engage with your audience.
Social Media Marketing Tools
When it comes to shared content, Spark Post is a mobile app that is ideal for adding fun and engaging text to your pictures, before you post to social networks.
Did you know?
When people hear new information, they are only likely to remember around 10 percent of that information just three days later. However, if there is a relevant image paired with that same information, people will retain 65% of that information! Interesting right?
Founded in 2008 by Jason Urgo to track statistics of the then-popular website Digg, Social Blade tracks user statistics for a variety of social platforms.
Social Blade also offers support for some tools that their competition does not support, including:
With this tool, you can get a deeper understanding of user growth and trends by utilizing Social Blade to track your account or the accounts of your competitors.
Social Blade compiles data from these platforms and uses the data to make statistical graphs and charts that track progress and growth. According to the firm, Social Blade currently tracks 23,000,000+ YouTube channels, 6,000,000+ Twitter Profiles, 5,000,000+ Twitch channels, 206,000+ Dailymotion users, and 416,000+ Mixer Streamers. Social Blade reaches 7,000,000+ unique visitors every month with a good portion of those users checking the site every day.
A lot of people are surprised to learn that one of the best Facebook marketing tools comes from Facebook themselves! Facebook is not about sharing dog and cat videos with friends. Ok, it IS about that, but not ONLY about that. Increasingly, the world’s largest social platform (bigger than any single country) is about monetizing and connecting businesses with consumers.
There are now more than 42 million Facebook pages and 9 million apps and websites integrated with Facebook, according to the social network’s filing for an initial public offering, according to an AdWeek article.
Are you creating a news site or need to promote your consumer-facing business? Facebook Page Manager has you covered. Manage your company’s Facebook posts to your heart’s content with this easy mobile application.
Everyone knows that managing a Facebook Page can be brutally time-consuming. Creating new posts, new photos, new videos and then responding to messages from customers is a 24 hours-per-day, 365 days-per-year activity. And that is before you even run an ad with them!
With the Facebook Page Manager mobile app, you can manage all your pages from your phone on the go and respond to people and messages quickly in real time. Of all the Facebook Tools, this is the one we use the most.
Tweetdeck is your all-in-one tool for managing multiple Twitter accounts. We use this a lot with clients to easily connect to new contacts, respond to direct messages and track people, handles, and hashtags.
An honorable mention in this category is Sprout Social.
Content Marketing Tools
Digital marketing is all about numbers. Those numbers come from great tracking. While some data comes from tracking users online with cookies, other tracking comes from great link shortening tools like Bitly. With Bit.ly, you shorten, disguise, and track any link you want to post. Bitly tracks the click-throughs and trends for each link you create. The platform is quite intuitive. You see where the clicks come from and when. You can also track the referrer, such as email, SMS, and direct. With a paid account, you can create custom “bit links.”
Create amazing and engaging posts, banners, eBooks, lead magnets, pictures, and more for free with Canva. This platform allows you to create unlimited content that you can upload to your social profiles.
Marketing Automation Tools
Marketing automation software runs the gamut. HubSpot and Marketo are the biggest players in the market, but we prefer some other players. Let’s look a couple of tools that are designed to be intuitive and drive traffic and conversions.
ClickFunnels is THE landing page sales funnel machine. With ClickFunnels, you can create amazing pages to promote and sell your products and services online. ClickFunnels has thousands of success stories.
As with most tools, you will want to be sure to master them. Moreover, it is not enough to know HOW to do something, but to know WHY you should do it. For this reason, we recommend getting this FREE BOOK from the founder and CEO of ClickFunnels, Russell Brunson.
Many junior marketers love this book because in it you WILL find out the secrets to online success that can help make a significant difference in your business!
Builderall allows you to create an amazing website, landing pages, email capture pages, promotional products and services, build apps, create email campaigns of 10,000 subscribers, and a lot more.
People ask why we recommend both Builderall and Clickfunnels, and although they are both great for selling products for advertising our services and for lead generation, we like to use Builderall mainly for the SEO capabilities and the ease of creating a more traditional website or blog in conjunction with Clickfunnels. Best of all, you can use them simultaneously to develop great lead scoring.
Marketing Project Management Tools
Got project plans? Managing marketing projects is challenging even for freelancers. Even experienced freelancers know they need to be able to visualize and communicate the progress of a marketing campaign to stakeholders at a moment’s notice. Among our choices for best online marketing tools for small business is Trello because it’s super easy to use. It’s not perfect — e.g., it is a bit challenged with prioritization, but you don’t need to spend a lot of time to learn it. Most importantly, it is notably flexible. You can even integrate Gantt charts into your projects.
Pay-per-Click Marketing Tools
This tool is the main one we use for managing AdWords. Simply, it allows you to quickly upload your giant lists of keywords to the Google platform for advertising bidding.
SEMrush is also known for its great PPC toolkit. It has a PPC Keyword analyzer and an Ads Builder that lets you kill the competition in Google Ads PPC Search and Display ads.
Email Marketing Tools
Email marketing services are a dime a dozen, but free email marketing tools are the best.
Indeed, once upon a time, MailChimp was a simple email direct marketing tool. It’s always been useful, especially for those trying to comply with anti-spam laws, but now they have really expanded the platform! MailChimp now features great tools to increase conversion rates. Their suite additionally includes remarketing, Facebook-related advertising, and analytics. The analytics tools include A/B testing, multivariate testing, and comparative reports.
Other notable mailing list tools include Constant Contact and MailingBoss, the later is part of the Builderall tool we mentioned in this article.
Check out your statistics for Instagram, research competitors, and see what type of content is getting the best engagement, and which hashtags are doing better than others. This tool can help you plan out which content will get the best reactions form your audience — all you need to do is research you competitors’ content!
User Experience (UX) Tools
These next two are very similar tools but we thought we would throw both of them in to the list as they are both great in their own way and it’s simply down to your own personal preference to which one you use, so check them both out on your website!
Hotjar is the one we tend to use more simple because we have been using them the longest. It’s free to sign up and once the code is active on your site you will be able to see exactly where people are clicking with heat maps and videos for each visitor.
Over 300,000 websites use Crazy Egg to improve what’s working, fix what isn’t and test new ideas. you can record your website visitors and see exactly where they are clicking, and where they are not, so you can make educated decisions on improvements for better conversions.
So, there you have it: these are some of the top tools we use and recommend in our business at Euro Digital Partners. Which online tools do you use in your business? We’d love to know, so leave a comment below and be sure to clap!