Introducing Our Masterclass: How Platform Strategies Can Help You Develop Your Non-Employee Based Human Resources

Marco Torregrossa
Jul 9, 2018 · 4 min read
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The freelance economy and the rise of platform business models are changing the world around us.

Today, a company’s workforce is very likely to comprise an extended ecosystem: employees, shared employees, agency workers, fixed-term workers, freelancers, digital nomads, crowds etc.

While this biodiversity of the jobs market needs to be nurtured, it is also creating new challenges e.g. sourcing the right talents, ensuring they collaborate seamlessly, developing upskills programs and implementing HR policies to keep all workers engaged.

What is a non-employees based platform?

A non-employees based platform is a decentralized group of highly-skilled independent workers who could be accessed on-demand. To work effectively with a pool of external experts, companies need to design an ideal architecture and the right tools to nurture their own extended workforce platform.

Estimates by McKinsey predict that 70% of the working population in Europe will become freelance by 2030 and that companies pursuing platform strategies yield a better payoff in both revenue and growth.

Further, according to a recent IBM study, 46% of organizations are investing in or considering new platform business models.

“Companies with the strongest types of freelancers’ networks connected to their core business model tend to win, and win big”.

Why it matters

The continued rise of independent work is driving companies, large and small, to rethink the way how they staff their projects and flexibilise their workforce.

Organisations need to develop a broader talent strategy that acknowledges the new diversity within the workplace and reflects the growing number of non-employee contributors. They need to understand how to appeal to and engage with workers of all kinds.

This will add competitive advantages: access to specialised skills to staff project-based work and agility in the face of volatile and complex business environment.

So, what have we decided to do?

At Euro Freelancers and ouishare, we all have the same core frustration: we believe the the world of work is changing too slowly. The time to put the extended workforce and platforms to good use is right now, and we want to help.

That’s why we’re proud to host a Masterclass in Barcelona on October 3. It will be a one-day training and strategic thinking during which you’ll learn how to develop your own non-employees based platform, with a strong emphasis on practical business applications and friction removal. You’ll be able to apply the learning directly to your company, product, service, or to a market that you are thinking to access.

After building your understanding and capacity, we will help you design a roadmap with step by steps actions to validate your platform ideas and test it through a lean prototyping approach. The focus is on gaining first traction for your platform and ignite the network effect.

This Masterclass follows a previous one on the same topic which we have organised in Tallinn, Estonia.


Our Masterclass will use an adaptation of the Business Model Generation Canvas, the Platform Design Canvas, the Platform Innovation Kit, the Platform Calculator, and the Community Canvas to simulate the set up of a non-employees based platform.

On the basis of proven methodologies, our Masterclass will equip you with tools needed to develop your own non-employees based platform and apply them to provide value in business contexts. That includes:

  • Design a digital platform matching external labour supply and demand
  • Different revenue models to monetize transactions
  • Growth hacks techniques and non-employees hiring tips
  • The tools needed to manage your platform
  • Insurance and third party integrations for your platform
  • Case studies, key success metrics, and pitfalls for collaborating with a distributed hybrid team
  • Avoid legal risks associated with the use of self-employed workers
  • Operate a Freelance Management System software
  • Measure performance of a multifaceted team made of different types of contracts and statuses
  • Integrate internal and external workers via unified HR processes
  • Define a go-to-market strategy to solve the chicken/egg problem and build a strong network effect
  • Build new forms of social security and upskilling for an extended workforce

Attend our Masterclass if you are a business executive, HR, digital or community manager, service designer, founder or just someone who wants to learn a methodology and be inspired by concrete examples of non-employees based platforms.

Euro Freelancers

Tales from a bossless world

Marco Torregrossa

Written by

Workforce & Labour Markets Advisor | I help organisations prepare for the #FutureOfWork and build better workplaces

Euro Freelancers

Tales from a bossless world

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