The Benefits of Converting Your Website to an App
The virtual world is growing at a breathtaking pace. Exceptional user experience is becoming the cornerstone of a successful website or app. With over 90% of internet users surfing the web on their phones, mobile apps are necessary for a strong web presence and organic traffic. Believe it or not, the average millennial has over 67 apps on their smartphone!
But why are apps taking over the internet? Do websites no longer suffice when it comes to outstanding user experience? Here’s why you need a website to app conversion, and fast!
Why Mobile Apps Over Websites
Web browsers were all the rage when the internet was still new to homes and offices because desktop computers were used everywhere. But with the quickly changing landscape of the digital world, most users surf the web on their smartphones, 92% to be exact.
This is precisely why mobile apps have replaced browsers. In fact, apps have taken over the internet! Apps can be used for almost every need, including paying bills, shopping and retail, buying groceries, health and fitness tracking, and even a hobby.
Mobile app development for your business is essential; otherwise, you risk being pushed into anonymity!
Now, let’s explore the benefits your business can reap with a practical, client-oriented app.
A Better User Experience with Improved Performance
User experience or UX is the foundation for building a user-friendly, easy-to-navigate, helpful app. Users look forward to a quick, practical, and easy-to-understand mobile app experience. And a mobile app for your business can do that! A satisfied customer will keep clicking on your business app over a browser- a prime reason to go from website to mobile app.
Increase User Loyalty
A growing digital user base requires loyalty. Apps help retain customers with in-built selection methods. When a customer returns to your app, the app ‘self-selects’ their choices, making the UX smoother. This leads to brand loyalty and retention.
Push Notifications
Users are generally annoyed with browser notifications popping up randomly. But pushing notifications is easy and convenient with apps, leading to better customer communication. And they have a ten times higher CTR than email!
Better Conversion Rate
Most mobile app development companies claim that apps have a fourfold higher conversion rate than websites. That means that users who are only browsing will become paying customers. Frequent updates and notifications keep them engaged and build a better UX and loyalty.
Case Studies for Successful Mobile App Conversion
Toys for a Pound
Toys for a Pound is one of the UK’s favorite online toy stores. They offer a wide range of economical toys for children of all ages.
The toy store wanted an easy-to-use app to increase their buyer’s shopping experience.
The social login option on the app enabled personalized recommendations to customers.
- Toys for a Pound Metrics:
With their app, their sales increased by 14% and encouraged repeat purchases and loyalty.
GreenDNA
GreenDNA is an online food produce shop that offers 100% organically cultivated and harvested produce such as fruits and vegetables, grains, and pulses.
Growing e-commerce and m-commerce sales worldwide pushed them to consider developing a mobile app for their service.
GreenDNA wanted an app that was swift and visually appealing.
- GreenDNA Metrics:
Developing a user-friendly app has increased their revenues by 40%, and their customer reach continues to grow daily.
West Elm Home Decor
West Elm, owned by Williams and Sonoma, reported declining online sales. The company launched its app in 2024, providing customers with several benefits. Customers can book virtual furniture reveals and tours, create gift registries, and be the first to receive news of new products.
With the help of VR/AR, customers can imagine and execute their vision for their interior space.
- West Elm Metrics:
West Elm has recorded an 8% increase in sales since converting its website to mobile app in March 2024 and a 15% increase in customers’ time spent on the app.
Getting Started: Steps to Convert Your Website to an App
Now, let’s get down to business! Here are the key steps to seamlessly transitioning from your business website to the app.
Initial Planning and Strategy Development
Begin by creating a careful strategy for the change. Carefully understand and analyze your website traffic and user behavior. Take note of the most popular pages and features of your website. Understand pain points like slow loading to create the best UX.
Next, map out app navigation and information architecture to provide an attractive UI and the best UX.
Key features of an app include account login/signup, push notifications, payment methods, and core website functions.
Choosing the Right Development Partner
Next, based on your budget, maintenance requirement, and target user base, choose whether to develop a native (iOS and Android) or cross-platform (React Native, Flutter, Xamarin, etc.) app. Understandably, iOS and Android use covers the largest number of mobile users.
Testing, Deployment, and Post-Launch Support
- Creative Design
Now, you can start on the creative aspect by designing icons, graphics, and screenshots that align with the brand. Mockups can simulate the actual app, making it easy for stakeholders to review. Copy and content must be prepared for flows, product descriptions, and other in-app content.
- User Testing
User testing of the app before launching is critical to identify the scope of improvements before the official rollout.
- Optimization
Once development is complete, optimizing the app is critical — optimizing titles and product descriptions, screenshots, and metadata to suit user search keywords.
- Post Launch
After rollout, post-launch analytics and user response need to be monitored for ongoing improvements. Regular updates of the app, based on user reactions, build long-term user loyalty.
CTA
Are you considering launching an app for your business or upgrading your current website to a user-friendly app? Don’t hesitate to contact us and book an appointment!
