Good food, on demand

Changing the way Canadians cook — for good.

Allegra Poschmann
Apr 17, 2017 · 13 min read

‘We need a new name’

What’s in a name?

Our preliminary naming shortlist
Our style tiles featured a variety of different possible brand directions

Back to the drawing board

‘Go with your gut’

A second stab at the look and feel for the brand

Decision Time

Bold new brand

Before and after of the names and wordmarks

Making our mark

Wordmark

Icon

The packaging features bold, graphic patterns for maximum ‘porch appeal’

In living color

Thinking out of the box

Cracking the code

Homepage:

Subscriptions Page

Ready for launch

“I don’t know how to quantify the impact of the rebranding and new website but I can say that Goodfood has grown all metrics 10x since we started working together.”

Reflections

Thanks

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and full-stack consulting. We help startups build & refine their digital products. www.godynamo.com

Allegra Poschmann

Written by

I turn crazy ideas into extraordinary digital products. Design Consultant | https://allegraposchmann.com/

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and full-stack consulting. We help startups build & refine their digital products. www.godynamo.com