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Good food, on demand

Changing the way Canadians cook — for good.

Allegra Poschmann
Apr 17, 2017 · 13 min read

‘We need a new name’

What’s in a name?

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Our preliminary naming shortlist
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Our style tiles featured a variety of different possible brand directions

Back to the drawing board

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‘Go with your gut’

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A second stab at the look and feel for the brand

Decision Time

Bold new brand

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Before and after of the names and wordmarks

Making our mark

Wordmark

Icon

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The packaging features bold, graphic patterns for maximum ‘porch appeal’

In living color

Thinking out of the box

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Cracking the code

Homepage:

Subscriptions Page

Ready for launch

Reflections

Thanks

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and…

Allegra Poschmann

Written by

I turn crazy ideas into extraordinary digital products. Design Consultant | https://allegraposchmann.com/

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and full-stack consulting. We help startups build & refine their digital products. www.godynamo.com

Allegra Poschmann

Written by

I turn crazy ideas into extraordinary digital products. Design Consultant | https://allegraposchmann.com/

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and full-stack consulting. We help startups build & refine their digital products. www.godynamo.com

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